When you establish a bond of trust between a company and its customers, you forge and secure their relationship. When both sides talk to each other, face to face, you will get some of the strongest of these relationships.
However, in this technological era, people use mobile apps, websites, and in-store kiosks to interact with companies.
This has estranged to us the feeling of intimacy, and we dont really need to line up in banks anymore if we want to pay bills, or go to physical stores to buy something, when we can do the same things online.
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