Once upon a time, the internet was the same no matter where you lived or your personal circumstances. In recent years, however, the means to personalize and tailored websites to different users has increased exponentially. Today, we’re on the edge of a huge shift in the way we experience the internet. From geo-targeting to micro-advertising, new technologies spell the end of the internet as we know it. Whether good or ill, we’ll explore of few the features of this new online experience below.
http://www.ohgizmo.com/2018/02/27/how-the-internet-will-become-more-personalized-in-2018/
The world has been an increasingly tumultuous place and while the digital economy has continued to prosper, there are signs that global geopolitical tensions could have meaningful spill-over into the digital economy.
https://econsultancy.com/how-the-growing-threat-of-digital-protectionism-could-affect-marketers/
In recent years a new role has emerged in a growing number of businesses: that of the chief e(X)perience officer (CXO). Their main responsibility? To create customer-centric strategies which help companies to deliver an exceptional customer experience.
https://realbusiness.co.uk/hr-and-management/2018/08/29/hiring-chief-experience-officer-what-they-do/
Recently my CEO shared a nice thought provoking article titled law of sh*tty click-through rates. It was a great article with a lot of great insights. The main point the article highlights is that over time all marketing strategies result in shitty click-through rates.
https://www.business2community.com/seo/small-businesses-can-benefit-voice-search-user-experience-01998948/
We often get burned by things that “sound good on paper” for two reasons: Either the client rejects your idea because they can’t visualize it the way you do, or your idea is misinterpreted through lack of clarity and the client walks away with an alternative expectation of your idea (which is now more likely their idea). The root problem is that it’s not easy to align on an idea that exists solely in someone’s brain. In 99% of scenarios, it’s more than just turning letters into dollar signs.
http://blog.marvelapp.com/sketching-will-make-smarter-designer/?ref=webdesignernews.com/
The color green is relaxing, red is passionate, and blue is tranquil. We all know that colors can affect our mood, but it turns out that color can also affect our decision making.
A team at Salesforce dedicated to its Analytics product recently conducted user research to find out if color influences how quickly and accurately we make decisions.
Here’s what they found:
https://www.invisionapp.com/blog/color-user-experience/
If someone told you they had some very powerful information that might make or break your webshop, would you want to hear it right away or just wait until tomorrow? Most of us would want that information on our desk in a heartbeat, which is why many businesses nowadays are using real-time feedback alerts (also known as smart alerts) to monitor the online customer experience.
https://mopinion.com/how-real-time-feedback-alerts-help-effectively-manage-webshop/
What we now consider key-concepts, such as User Experience (UX) and User Interface (UI), were yet a mirage and all websites looked like a multiplayer version of Notepad.
Fortunately, technology evolved and so did web-design. Visually speaking, everyone wants to lead the race, providing top-notch websites with astonishing interfaces. However, concerning user experience, there's still a lot of room for improvement.
We’ve seen before how good UX can – and will – be determinant in some markets, but here I’ll look at it from the other side. What exactly does bad UX look like and how are we affected by it?
https://www.imaginarycloud.com/blog/high-end-ux-design-fails/
Serving over six million visitors each week, Dutch retail chain, HEMA is expanding rapidly. HEMA now has stores in nine different countries including the Netherlands, Belgium, Luxembourg, Germany, France, the United Kingdom, Spain, Austria and soon in the United Arab Emirates. This tremendous growth certainly presents its challenges when it comes maintaining a smooth online customer experience – but it also represents an exciting digital undertaking for the Dutch company.
https://mopinion.com/customer-success-story-hema/
Last year, we asked Spokeo – an online people intelligence service – to share their experience with implementing a new and improved Voice of Customer (VoC) program. Customer Experience Manager Brady Gillerlain took the reins and walked us through their decision making process as well as initial plans for using Mopinion’s all-in-one feedback analytics software to gain a deeper understanding of their customers and better define customer success. Their plans were inspiring, but where did they end up?
https://mopinion.com/customer-story-spokeo-voc-program/
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