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  1. Getting quality product feedback is essential when building or having just built a new product. This feedback can provide you with critical data that will ultimately drive your product strategy. With this type of feedback, users are not only looking for feedback from customers but also internal teams.
    https://mopinion.com/top-8-most-popular-product-feedback-tools-overview/
    Tags: , , by eringilliam (2017-10-30)
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  2. A common misconception among digital marketers is thinking that online user feedback and online reviews are one and the same. And we can’t exactly blame them. On the surface these two appear to be almost identical: both collect input (Voice of the Customer data) from online visitors and customers, both include user ratings or scores, both are used to build a loyal customer base, and so on. But the truth is, they serve two very different purposes. So what’s the difference between online user feedback and online reviews?
    https://mopinion.com/the-difference-between-online-user-feedback-and-online-reviews/
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  3. Simpel is the largest, independent sim only provider in the Netherlands. Simpel has been active in the Dutch telecom market since 2007. Thanks in part to its very distinct commercials, Simpel has gained a strong position in the telecom market.
    https://mopinion.com/customer-success-story-how-simpel-boosts-customer-experience-using-mopinion/
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  4. User onboarding is the period in which your business is likely to receive the most feedback and support questions from your customers as they want to get started using the product. This makes onboarding an ideal moment to learn from your customers and use those learnings to improve.
    https://mopinion.com/user-feedback-the-secret-to-successful-user-onboarding/
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  5. Of the 7.5 billion people in existence, nearly 51% have access to the internet. That amounts to around 4 billion people who – as a whole – conduct a whopping average of 1.2 trillion searches per year. In other words, competition for online traffic is FIERCE. Businesses are up against a huge pool of competitors and are therefore obliged to find innovative ways of winning over the attention of their target audience. One of the most popular ways of achieving this traffic is through the application of Search Engine Optimisation (SEO) tools.
    https://mopinion.com/top-29-search-engine-optimisation-seo-tools/
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  6. Like always, Mopinion is committed to providing the best possible feedback analytics solution out there. This means our team must work continuously to improve and make meaningful changes to our platform, which is made possible thanks to feedback provided by our customers. Having said that, we are really excited to announce the launch of several new features and updates, important security updates and other visual enhancements!
    https://mopinion.com/april-product-updates-web-notification-mobile-sdk/
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  7. As modern enterprises embrace sophisticated HRMS solutions, most HR teams and vendors are now under tremendous pressure to push user adoption, improve ROI, and consolidate benefits. Firms are now investing huge amounts in technological solutions – however, the outcome and its overarching impact is a much larger conversation.
    https://www.hrtechnologist.com/articles/performance-management/why-ux-is-the-final-frontier-3-reasons-that-define-its-importance-in-hrms-systems/
    Tags: , , , , by eringilliam (2018-04-16)
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  8. umans are visual creatures. Throughout the ages, mankind has been constantly trying to capture their surroundings by drawing and preserving images. From prehistoric cave markings to this generation’s animation for mobile apps, the world continues to become more animated as time goes by.

    When animated cartoons were first introduced in the early 1900s, they were meant to merely delight audiences. Fast forward to the digital age and animation has now become part of people’s daily lives. It is now considered a functional element of mobile applications – one that enhances the user experience if designed properly. While mobile developers agree that animation increases users’ enjoyment of a product, how exactly does it enhance user experience?
    https://knowtechie.com/how-to-use-animation-in-mobile-apps-to-improve-the-user-experience/
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  9. Social proof (sometimes referred to as informational social influence) is a psychological concept. It refers to the tendency of human beings to follow the actions of others when making decisions and placing weight on those actions to assume “the correct decision”. It’s a concept that can be used in product design for the Internet and mobile web to help drive user decisions in the direction that a business wants them to go.

    Human beings are social creatures. We live in communities, towns and cities. We raise families and have friends. It’s what defines us. It also makes us vulnerable to the influence of other people. Social influence, which is what we refer to when we talk about the impact of other people’s actions on our own, can be very positive (it’s what, for example, makes us less likely to get drunk and start fights in public) but it can also be negative (when it leads to “herd behaviour” or “following the crowd”).
    https://www.interaction-design.org/literature/article/making-use-of-the-crowd-social-proof-and-the-user-experience/
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  10. Your brand is much more than your corporate identity or product name. It’s the very front line of your customer experience. Beyond that iconic logo and catchy tagline, your brand derives its power from the sum of those customer experiences: excitement, inspiration, and motivation in the moment drives more sales. While advertising and marketing seek to influence perception, User Experience is for the mother’s milk of a dynamic brand.
    https://dzone.com/articles/you-need-to-improve-your-user-experience-do-you-co-1/
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Mopinion: The Leading User Experience Tool

Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.