It’s quite evident that the online buying process is no longer a linear one. Consumers are entering eCommerce websites from a myriad of different devices and online channels. And in the midst of all this chaos, your business needs to find a way to reel these consumers in as well as nurture them once they’ve entered your website.
https://mopinion.com/optimising-the-online-customer-journey-for-ecommerce-websites/
Go with your gut is an old adage that we throw around quite often in the English language. It means follow your intuition or instincts (based on your “gut” feeling). However, when we apply this expression to business world, it isn’t always fitting, much less advisable – especially when it comes to A/B testing. Used to test multiple variations of a web page or app screen, A/B Testing is one of the most popular methods for improving conversion rates. According to eConsultancy, approximately 61 percent of companies carry out less than five tests every month. However, what many of these companies miss in their testing strategies is a concrete way of constructing hypotheses for future A/B testing. Thankfully, there is online customer feedback…
https://mopinion.com/optimise-ab-testing-online-customer-feedback/
'It used to be the case that people bought a product, used it until it wore out, and then replaced it. If it had worked well, they went back to the same manufacturer. Today, the separation of product and service means that purchase decisions are much more frequent and that ongoing loyalty is based much more on the user experience.
App performance, therefore, has a huge impact on whether consumers continue to subscribe to connected services such as Facebook or Netflix. It is also common for an end-user to access these services through a number of different devices including desktop PCs, phones, tablets, smart TVs and even in-car entertainment systems. This means the experience has to be consistent and high-quality across them all.'
https://www.developer-tech.com/news/2018/oct/04/opinion-user-experience-customer-loyalty/
The digital asset site ShapeShift is in my view one of the greatest innovations in the nascent world of crypto. But frankly, in my opinion, the user experience on this online site is evolving into one hot mess.
https://btcmanager.com/op-ed-crypto-user-experience-can-say-hot-mess/
Mopinion Launches Ground-breaking Online Customer Journeys Programme
Unique online research software solution helps businesses capture and analyse online customer journeys in real-time to improve services and increase sales.
https://mopinion.com/online-customer-journeys-programme/
“CommoditAg brings together the efficiency of the latest technology and e-commerce capabilities with its deep-rooted agriculture knowledge to provide our customers with online convenience and top-notch customer experience, as well as the best value,” said John Demerly, CEO, CommoditAg. “Our robust new platform offers broad purchasing power and an extensive, progressive retail network of warehouses to create competitive pricing and unmatched reliability.”
http://croplife.com/management/online-ag-retailer-commoditag-launches-updated-user-experience-platform/
Apple employees are so trained to consider the end user that they prioritize any project that will affect the user’s experience. This user-centric tech giant proves with every new product release that its customers can’t wait to buy again and again.
Other companies would do well to prioritize the user experience as Apple does. Many try, so long as they get budget approval. Unfortunately, most companies don’t understand the right way to measure the effectiveness of their UX design -- not to mention how to improve it.
https://www.entrepreneur.com/article/322036/
"Omnichannel referrals give a personalized brand experience and incentivize people to share with friends across multiple channels.
Let’s take a look at examples of companies that have adopted omnichannel referral marketing and how they use it. We’ll share the strategies they use and what you can do to boost your efforts."
https://www.business2community.com/marketing/omnichannel-referrals-creating-a-seamless-user-experience-02064253/
Mopinion is dedicated to providing its customers with the best possible feedback analytics software on the market. In order to maintain this status, our team strives to make constant and valuable improvements to our platform. We do this using the feedback provided directly by our customers. That being said, we’ve got plenty of product updates to share with you this month! We have several new security updates including SCA-compliant payments in Stripe and a new feature that enables users to anonymise their own feedback data. We also want to give you a sneak peek into our new user interface which is set to go live in January 2020!
http://mopinion.com/product-update-security-measures-new-user-interface/
In NYC, smart city initiatives are all about the area's citizens, residents and tourists, with user experience a key consideration for success.
Across the city's five boroughs, New York agencies are exploring innovative approaches to building a smarter, more equitable and responsive city. The objective is to make New York City the most innovative and tech-friendly city in the world.
http://internetofthingsagenda.techtarget.com/feature/NYC-smart-city-projects-focus-on-user-experience-transportation/
User Experience News is a global community of people working or interested in User Experience, CX and technology.
