Event-driven feedback is online user feedback collected using triggers based on visitor behavior. It is essentially a way of capturing the customer’s views on their experience while the experience is still fresh in their minds.
https://mopinion.com/what-is-event-driven-feedback/
Real-time customer feedback is a type of qualitative data collection, in which you receive live feedback from visitors on your website or mobile app. With real-time customer feedback, you can immediately see the needs and wishes of your visitors as well as monitor for potential problems such as bugs or missing information in the customer journey.
https://mopinion.com/what-is-real-time-customer-feedback/
Data. Insights. Conversions. These three words are thrown around quite a bit in the digital world, regardless of the industry. And the reason for their popularity is fairly obvious. The insights we derive from proper data analysis steer us towards ways of achieving increased conversions. A slightly less obvious observation, however, is the kind of data we use to reach these conversions…
When it comes to online user feedback, there’s a lot to be said about quantitative data (e.g. metrics such as Net Promoter Score, Customer Effort Score, & Customer Satisfaction) but still little is known about the qualitative side (e.g. open answers), or the ‘unstructured data’. While metrics such as NPS can easily be measured and displayed in charts or an Excel sheet, qualitative data isn’t quite as straightforward if you don’t have the means to analyse it. Enter Text Analytics.
https://mopinion.com/what-is-text-analytics-benefits/
We hear companies throwing around common phrases like, ‘Customer centricity is at the heart of our organisation’ and ‘We’re very much in tune with the needs of our customers’. Not surprisingly, seeing as how according to a study carried out by Bain and company, 80% of organisations they surveyed believed that they were providing a superior customer experience to their customers. Meanwhile, just 8% of their customers shared this opinion. Only eight percent! This is a huge disconnect and gap in perception, one that is commonly referred to as the customer experience gap.
https://mopinion.com/what-is-the-customer-experience-gap/
Improving the customer experience (CX) is on the priority list of just about every organisation globally these days.
Yet it feels like little genuine progress has been made. It is still too difficult to discover new products on the web, find merchandise information and even purchase goods online, especially if companies were truly as customer-centric as many claim to be.
Why is this? Why are brands struggling to improve the customer-facing parts of their businesses – and what can marketers do to help?
https://econsultancy.com/what-is-ideal-customer-experience-why-elusive-for-brands/
Up to speed on the new SCA regulation coming this fall? If not, you may want to pay close attention. Following the introduction of the GDPR, which had a huge impact on the handling of personal data last year, Europe is gearing up for another major shake up – this time in the payment sectors.
https://mopinion.com/strong-customer-authentication-sca-regulation/
The Voice of the Customer (VOC) is a research technique that maps out the detailed wishes and needs of your customers. In short, you listen to what your customers have to say about a product or service.
https://mopinion.com/online-voice-of-the-customer/
Our world has never been more digitally connected, and as a result, there’s never been a higher demand for effective UI design.
Like other types of graphic design, it takes a good eye to create something extraordinary. While you may not be aiming for an award-winning masterpiece, there is value in learning how to create functional UI design.
The “UI” in UI design stands for user interface. Now, some people may be thinking to themselves: what is an interface? In computing, an interface is simply the space where humans and computers interact. When an interface is designed with the user in mind, both the consumer and business mutually benefit.
https://learn.g2crowd.com/ui-design/
User experience (UX) design is the process of building relationships between products and prospects or customers through a digital or physical experience that involves engineering, marketing, graphical, industrial and interface designs. UEGroup CEO Tony Fernandes in an interview with CMSWire called UX design an “interactive brand experience that takes the place of establishing credibility and connection in the way that logos and taglines did in the past.”
https://www.cmswire.com/customer-experience/what-is-user-experience-ux-design/
User experience design is an extremely vast, multidisciplinary and fascinating field. It shapes the products and services we use on a daily basis, and can make or break the success of a business or brand.
A career in UX design is fast-paced and challenging, requiring a highly diverse skillset. If you want to break into this field, there’s plenty to learn!
In this guide, we’ll provide the ultimate introduction to UX design and tell you everything you need to know about getting started in this exciting industry.
https://careerfoundry.com/en/blog/ux-design/what-is-user-experience-ux-design-everything-you-need-to-know-to-get-started/
User Experience News is a global community of people working or interested in User Experience, CX and technology.
