'There is a whole field of UX optimization that requires its own level of expertise. The typical SEO professional doesn’t have to be a full-fledged UX expert. However, they should have an understanding of many of the basic website UX principles. UX optimization is nothing more than focusing on the visitor.
Everything we do in the sphere of web marketing has to have the visitor in mind. Yes, we do certain things for search engines, but search engines (almost always) require those things because they have learned it’s what their users (searchers) want.
https://www.searchenginejournal.com/seo-guide/where-seo-and-user-experience-ux-collide/
In today’s digital economy, users expect companies to offer a cohesive omnichannel brand experience where every interaction is seamless, instant and personalized. This goes beyond just delivering the right content at the right time. It relies on the technical infrastructure to be able to connect personal data and touch points, building a unified customer experience from the ground up.
https://www.forbes.com/sites/forbestechcouncil/2018/10/15/headless-commerce-how-you-can-use-it-to-deliver-outstanding-customer-experience/#12167d9e4c61/
From websites to homes and cars, here's how AI could help patch the holes and bring UX closer to maximum potential.
https://www.entrepreneur.com/article/320675/
As I completed my last article, Confessions of a UX Designer, I realized I was just on the edge of something that has become problematic in, not just UX, but the business world at large. That problem is where our focus lies as we build products, gravitating towards that ever-looming release date while failing to understand what the true product really is. In terms of UX, the prime culprit I am alluding to is our ceaseless obsession with the UI.
It has been written that UX is not UI (or UI is not UX). If this is true, then why is it most teams spend the majority of their time developing the UI? Full disclosure: I don’t have any hard science behind this claim. This comes, primarily, from my own experience and my conversations with colleagues over more than a decade. However, there is secondary evidence to strongly support the observation that UX is more UI than anything else.
https://blog.prototypr.io/ux-is-ui-but-it-shouldnt-be-36edcb71b066/
It’s getting better and better but, still, how many times have you had to justify why user experience matters and what it actually means? To be prepared, as part of your UX toolbox, you should have a set of examples and visuals to ground your arguments. Case studies are great ways to exemplify the relevance of UX for product and service development. Graphics are also great tools to become the perfect advocate of UX.
There are lots of classifications and forms to provide a visual overview of the User Experience field. The truth is that UX is a pretty high level term and often too ambiguous for people outside the field. What does UX exactly mean? Is it a philosophy, a process, a guideline, a standard, a discipline? It will definitely puzzle your colleague/boss/client/grandmother when you reply that UX is all of the above!
https://www.interaction-design.org/literature/article/how-to-advocate-and-evangelize-user-experience/
Customers are crucial to a successful business. They can be one-off customers or repeat buyers. Ideally, a business wants a mix of both. Problems arise when marketing tactics fail to attract either type, which is why customer engagement is so critical in today's hypercompetitive e-commerce environment.
It should be no surprise that customers prefer companies that treat them as valued individuals. It is also no secret that engaged customers talk, shop and spend more. So, how do e-commerce brands stand out and tell customers that they (and not just their wallets) matter?
https://www.ecommercetimes.com/story/5-Tech-Advances-That-Can-Deepen-Customer-Engagement-85614.html/
Most companies building software tout the great user experiences (UX) they provide, but enterprise users seldom agree. After all, everyday apps are intuitive but enterprise applications still tend to require conformance. With Infragistics Indigo.Design, enterprise designers and developers can cooperatively deliver the kinds of UX outcomes their customers expect.
Part of the problem is the traditional disconnect between designers and developers. Designers propose ideas that developers can’t readily encode, which creates friction. Designers are frustrated that developers can’t easily implement the desired visions. Conversely, developers wish designers understood technology constraints.
https://sdtimes.com/softwaredev/improving-ux-outcomes-is-a-team-sport/
'It used to be the case that people bought a product, used it until it wore out, and then replaced it. If it had worked well, they went back to the same manufacturer. Today, the separation of product and service means that purchase decisions are much more frequent and that ongoing loyalty is based much more on the user experience.
App performance, therefore, has a huge impact on whether consumers continue to subscribe to connected services such as Facebook or Netflix. It is also common for an end-user to access these services through a number of different devices including desktop PCs, phones, tablets, smart TVs and even in-car entertainment systems. This means the experience has to be consistent and high-quality across them all.'
https://www.developer-tech.com/news/2018/oct/04/opinion-user-experience-customer-loyalty/
'Consumerisation has meant that user expectations for enterprise technologies have been set by everything from smart homes and entertainment devices to games and mobile apps. Can expectations for user experience ever be met in enterprise apps, or are they incompatible with security and business considerations? JASON WALSH investigates...
https://www.techcentral.ie/ux-enterprise-and-great-expectations/
'Have you ever come up with a fantastic new business idea only to later realize that dozens of people are already doing it? You are not alone. If there is a business opportunity in offering a product or service, there are people doing it already. Waiting for an idea that is not only highly profitable but also has no competition is akin to a unicorn sighting.
A better strategy is to differentiate yourself in a profitable market where there is tons of competition. When customers see a unique value in what you offer, they are more likely to buy from you. A number of popular and successful businesses became what they are today thanks to this strategy.
There are plenty of examples for ideas on how to differentiate yourself.'
https://www.entrepreneur.com/article/320164/
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