Don’t Make Me Think is the title of a book by the HCI and Usability engineer Steve Krug. It teaches UX designers how to deliver great user experiences in a very simple and accessible way. Since its release in the year 2000 it has become one of the defining texts in the industry and an invaluable guide to UX professionals around the world.
We strongly recommend that you read Steve’s book. It really is incredibly short and it will ensure that you get a strong grounding in usability without spending half your life studying the research that surrounds the area. As a way of introduction (or refreshment if you have already read the book), here are some key lessons in the book that are worth highlighting:
https://www.interaction-design.org/literature/article/don-t-make-me-think-key-learning-points-for-ux-design-for-the-web/
Forbes’s 2018 marketing trends overlapped with tech: virtual reality, artificial intelligence (AI) and voice search topped the list. In 2019, marketing may be about bringing these trends together, redefining the traditional chief marketing officer (CMO) job description.
https://www.forbes.com/sites/forbescommunicationscouncil/2019/03/07/five-trends-redefining-the-role-of-chief-marketing-officer-in-2019/
From websites to homes and cars, here's how AI could help patch the holes and bring UX closer to maximum potential.
https://www.entrepreneur.com/article/320675/
At the 9th edition of TechSparks, leading designers of the industry spoke about how they are redefining marketing, sales and business aspects across all industries, one doodle at a time.
From scriptures to paintings to doodles, art has been a beloved part of society for ages. With the integration of roles in the enterprise, and social and mobile creating a huge brand impact, designing has become the new poster boy of the industry.
At TechSparks 2018, some of the leading experts in design spoke about what they do, and how design is vital to businesses.
https://yourstory.com/2018/10/designers-changing-face-business/
When building a Digital Branch, it’s crucial to look at online user experience and design early and often. This means planning and designing a consistent look and feel throughout all touch points both in visual design (branding, color, fonts) and user experience (user flows, ease of use, interaction patterns, etc.). It also includes building in a process and system for researching, testing, and learning how users engage with your site.
https://www.digitalcommerce360.com/2018/10/08/how-to-build-a-customer-centric-digital-branch/
"So how do you design experiences that enable users to complete tasks whenever, wherever? This is where omnichannel user experience takes center stage. Omnichannel UX not only allows users to connect to brands across multiple channels, it also enables them to act on their product or service triggers and makes each interaction more intuitive and effortless.
Today’s post looks at what we really mean by omnichannel UX, why your brand needs it and how you can design an omnichannel experience that puts users at the center of your design with Justinmind."
https://www.justinmind.com/blog/how-to-design-an-omnichannel-user-experience/
It is crucial for designers to understand, on a psychological level, why people are doing what they are doing, what motivates them to use our products, stick to our services and recommend them to others. This awareness will allow us to create optimal user experiences for users.
In this article, we will look at a couple of basic approaches in designing optimal experiences for users based on basic psychological principles.
https://uxplanet.org/how-to-design-for-optimal-user-experiences-and-delight-users-7b9cf6d36c0c/
To stay ahead of the curve, UX design is important for a brand because it will help our business by making the best possible first impression, generating ROI, increase in customers retention and market share, money saving in the development phase, and a big-ticket investment for the future
http://www.businessworld.in/article/How-User-Experience-Will-Play-Big-Role-In-2019-s-Marketing-Strategy-For-Brands/27-10-2018-162903/
For decades technology has been focused on the user experience. After all, if the average user can’t understand how to interact with the features of a device or an app, that device or app is destined to be an abject failure. Yet, in recent years, the UX community has undergone a revolutionary shift: Instead of focusing on users, most UX professionals focus on customers.
The difference between user experience (UX) and customer experience (CX) is a subtle one, but it is one that is incredibly important to the field of design. For those interested in pursuing user experience design degrees, this is the history of the transition from UX to CX and what means for the future of design.
https://customerthink.com/how-ux-became-cx-the-rise-of-customer-focused-design/
Artificial intelligence is the latest buzzword across all industries. There is a lot of talk going around AI, Machine Learning and in general using algorithms to shape the future of Design, and along with it the role of the designer.
But what is the real impact?
https://itmunch.com/human-ai-interaction-and-experience-design/
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