'There is a whole field of UX optimization that requires its own level of expertise. The typical SEO professional doesn’t have to be a full-fledged UX expert. However, they should have an understanding of many of the basic website UX principles. UX optimization is nothing more than focusing on the visitor.
Everything we do in the sphere of web marketing has to have the visitor in mind. Yes, we do certain things for search engines, but search engines (almost always) require those things because they have learned it’s what their users (searchers) want.
https://www.searchenginejournal.com/seo-guide/where-seo-and-user-experience-ux-collide/
Email campaigns are ideal for reaching out to a large audience, but often this communication only goes one way. That's why you need a survey that will strike up a conversation and give you insights into how your campaigns are received.
Visit the Mopinion Survey Marketplace to learn more!
https://marketplace.mopinion.com/products-category/email-campaign-feedback/
The checkout page is one of the most important pages on any retailer’s eCommerce site. It’s the final hoop visitors have to go through in order to make a purchase. You can make this an easy or difficult process depending on your user experience. For instance, if your checkout process is time-consuming because your forms are too long, this can create enough friction that can push visitors away.
On the other hand, if your checkout process is seamless and fast, this can increase the chances of closing the sale and at the same time motivate the customer to come back for a repeated purchase. Think about Amazon’s checkout process. It’s so fast that it encourages consumers to keep coming back to the platform to order more products. If their user experience was not up to par, they would get less repeat orders, even while offering better prices than other websites. Remember that time is money, so anything that you can do to speed up your checkout process will be greatly appreciated by your customers.
https://www.business2community.com/ecommerce/how-to-use-ux-design-to-optimize-your-checkout-page-02128427/
User interface (UI) design in enterprise software has been a topic of conversation for many years. UIs try to contribute to a great user experience; a good UI ensures the smooth completion of a task and makes the software user experience enjoyable.
The interface we see on our smartphones every day has been many years and many iterations in the making, designed to provide a simpler way to navigate the system and maintain a seamless flow of work productivity.
In today’s digital era, we’re seeing a big change of focus from UI to modern user experiences (UX) such as conversational UX and purpose-built UX where the user experience is all about the optimal way to arrive at an outcome. Here’s why UX will trump UI for enterprise software users in the future:
https://bizedge.co.nz/story/invest-in-enterprise-software-ux-watch-your-people-grow/
The Harvard Business Review has stated that “Depending on which study you believe, and what industry you’re in, acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one.”
When I think about what it means to have a customer-first culture, three words come to mind: walk the talk. We do this by delivering value and showing appreciation to our customers.
Many would say customer relationships are built on trust, and I agree. Customer advocates are exceptionally good at building trust and loyalty. Having a customer-first mindset is the key to customer advocacy.
https://www.forbes.com/sites/forbescommunicationscouncil/2018/10/15/four-personas-for-cultivating-customer-advocates/
Unless you’ve been living under a rock, you’ve probably noticed that the term ‘artificial intelligence’ is being thrown around just about everywhere. It has become a major corporate buzzword and hype, especially among digital marketers. Meanwhile half of us still don’t really know what it means or better yet, what it can do for our business. That’s why we’re here to tell you specifically what AI can do for you and how it can make your customer feedback more actionable.
https://mopinion.com/customer-feedback-artificial-intelligence-ai/
For the past few months, I’ve contributed to ChRIS (Childrens’ Research Integration Service) as a user experience (UX) designer.ChRIS is a cloud-based, open source framework for processing medical imaging data; it was originally conceived by a team at Boston Children’s Hospital and successfully executed with help from the Mass Open Cloud (MOC) and Red Hat.
Working on the ChRIS project is fulfilling in a direct way; it applies open source technology and principles to improve patient care. Doctors shouldn’t have to be computer scientists to be able to use the best innovations in medical image processing technology to improve their patients’ outcomes.
Enabling doctors to make use of leading-edge, yet frustratingly esoteric, software to improve patient care is an example of the larger challenge of UX in open source. Open source software is ubiquitous: it’s running and improving systems and services around the world, and sadly has a well-earned reputation for terrible UX. Technology’s core functionality is not enough: a great UX is necessary to unlock its full potential!
https://www.redhat.com/en/blog/designing-better-user-experience-open-source-software/
For many retailers, improving the customer experience involves simplifying e-commerce to rely on fewer clicks and supplementing text search for the ever-potent, AI-powered visual search feature.
Whether it be for navigating outfit inspiration, as seen on platforms such as Pinterest and ShopStyle or creating hyper-personalized recommendations, witnessed in Spotify and Netflix, the bottom line is through these technologies, retailers further empower their shoppers and guide purchases.
In a similar mission, the winner of Digiday’s Best Retail Technology award, Syte, aims to provide a cutting-edge visual AI search, which offers the necessary immersive experience and improved user journey shoppers crave — all beginning with the shopper’s chosen image.
https://wwd.com/business-news/technology/visual-search-1202880164/v/
While the rise of mobile brings unprecedented convenience to end-users, it also makes for an attractive exploitative touchpoint for cyber threat actors. Given that online retailers will continue to extend the range of services their mobile channels support to cater to consumer needs, mobile is a natural shift for cyber criminals. In just the first quarter of 2018 alone, 55 percent of transactions originated in the mobile channel, and almost two-thirds (65 percent) of fraudulent transactions were attributed to mobile application or browser.
https://www.enterpriseinnovation.net/article/price-mobile-convenience-711001575/
THERE are a lot of exciting stories about companies using AR and VR and about experts suggesting that the technologies are going to revolutionize every industry — from manufacturing to education.
However, if have you actually tried using the technology, it might seem difficult and you might feel that it doesn’t really lend itself to every kind of situation without a lot of adaptation.
Don’t blame the technology for it. The technology, to be clear, has a tonne of potential. It can really help businesses transform their workplace and their strategies.
https://techwireasia.com/2018/10/what-ar-and-vr-can-do-for-your-brand/
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