eringilliam

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  1. 'Employees are the backbone of our business'. But do they feel invested in the mission of your company? What about future employees? Start measuring employee engagement with one of these three leading survey templates.
    https://marketplace.mopinion.com/products-category/employee-engagement/
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  2. According to Google Trends, the term “empathy” now appears in Search more than six times as often as it did in 2004. Finding a job description for a design role that doesn’t mention “empathy” is near impossible. Undergraduate and graduate schools alike espouse “learning how to empathize” in the curricula. Empathy is everywhere, and especially in design.
    https://www.fastcompany.com/90252258/designers-stop-talking-about-empathy/
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  3. There are thousands of businesses you could start but how to ensure success. Stories about the founding of any company begin with motivation. Building a technology product startup can be daunting for new entrepreneurs. There are a few essential steps you need to take before starting a business.
    https://www.entrepreneur.com/article/322059/
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  4. Navigating multiple languages, currencies, preferences and expectations is complicated, to say the least. So, how can international brands create a customer experience that appeals to a global audience? Here are some tips.
    https://www.digitalcommerce360.com/2018/10/22/building-an-ecommerce-brand-on-a-global-basis/
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  5. Customers are the most important cog in your business. Without them, you don’t have a business. But, despite all the tools we have today to create emotion-rich experiences for buyers, many marketers still struggle to understand their customers and what they really want. This just doesn’t cut it any more, particularly when consumers are actively seeking out connections with the brands they purchase from rather than one-off buying frenzies.
    https://mopinion.com/4-steps-successful-customer-obsessed-marketing-strategy/
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  6. Each and every page on your website / mobile app serves a different purpose, so why should your feedback buttons be any different? Well they’re not – at least not anymore which is something that many feedback companies have caught onto. In fact, most of these companies know that in order to get the best and most relevant feedback results, you (the user) will want to tweak your feedback forms so that they are aligned with the goals of specific pages or funnels.

    The thing is…most feedback tools don’t exactly facilitate the deployment of different feedback buttons with specific forms – at least not without you having to implement multiple scripts.
    https://mopinion.com/one-script-for-all-your-feedback-buttons/
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  7. THERE are a lot of exciting stories about companies using AR and VR and about experts suggesting that the technologies are going to revolutionize every industry — from manufacturing to education.

    However, if have you actually tried using the technology, it might seem difficult and you might feel that it doesn’t really lend itself to every kind of situation without a lot of adaptation.

    Don’t blame the technology for it. The technology, to be clear, has a tonne of potential. It can really help businesses transform their workplace and their strategies.
    https://techwireasia.com/2018/10/what-ar-and-vr-can-do-for-your-brand/
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  8. While the rise of mobile brings unprecedented convenience to end-users, it also makes for an attractive exploitative touchpoint for cyber threat actors. Given that online retailers will continue to extend the range of services their mobile channels support to cater to consumer needs, mobile is a natural shift for cyber criminals. In just the first quarter of 2018 alone, 55 percent of transactions originated in the mobile channel, and almost two-thirds (65 percent) of fraudulent transactions were attributed to mobile application or browser.
    https://www.enterpriseinnovation.net/article/price-mobile-convenience-711001575/
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  9. For many retailers, improving the customer experience involves simplifying e-commerce to rely on fewer clicks and supplementing text search for the ever-potent, AI-powered visual search feature.

    Whether it be for navigating outfit inspiration, as seen on platforms such as Pinterest and ShopStyle or creating hyper-personalized recommendations, witnessed in Spotify and Netflix, the bottom line is through these technologies, retailers further empower their shoppers and guide purchases.

    In a similar mission, the winner of Digiday’s Best Retail Technology award, Syte, aims to provide a cutting-edge visual AI search, which offers the necessary immersive experience and improved user journey shoppers crave — all beginning with the shopper’s chosen image.
    https://wwd.com/business-news/technology/visual-search-1202880164/v/
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  10. For the past few months, I’ve contributed to ChRIS (Childrens’ Research Integration Service) as a user experience (UX) designer.ChRIS is a cloud-based, open source framework for processing medical imaging data; it was originally conceived by a team at Boston Children’s Hospital and successfully executed with help from the Mass Open Cloud (MOC) and Red Hat.

    Working on the ChRIS project is fulfilling in a direct way; it applies open source technology and principles to improve patient care. Doctors shouldn’t have to be computer scientists to be able to use the best innovations in medical image processing technology to improve their patients’ outcomes.

    Enabling doctors to make use of leading-edge, yet frustratingly esoteric, software to improve patient care is an example of the larger challenge of UX in open source. Open source software is ubiquitous: it’s running and improving systems and services around the world, and sadly has a well-earned reputation for terrible UX. Technology’s core functionality is not enough: a great UX is necessary to unlock its full potential!
    https://www.redhat.com/en/blog/designing-better-user-experience-open-source-software/
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Mopinion: The Leading User Experience Tool

Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.