The digital age has brought with it a horde of data. And coming from various sources and in large quantities, the availability of this data has created many new and insightful opportunities for digital marketers. Modern digital marketers are using data in a myriad of ways, such as gauging success (with Key Performance Indicators, or KPIs), driving improvement (e.g. campaign effectiveness or website usability) and boosting lead generation. However, this heavy reliance on intelligent marketing data necessitates an analysis solution, which comes in the form of dashboarding software.
In this article, we will outline the various benefits of KPI dashboarding software as well as list the top software available for digital marketing managers.
https://mopinion.com/kpi-dashboarding-software-digital-marketing-managers/
You might have heard buzz in the industry that Progressive Web Apps (PWA) are set to be the next big thing. Those in the know might tell you they’ll push the mobile web forward, bring parity to web and native apps and provide mobile-specific capabilities to web users. Perhaps unsurprisingly, Google came up with the term, and PWAs are seen alongside Accelerated Mobile Pages and Responsive Web Design as a weapon in the fight for a slick mobile user experience.
http://www.fourthsource.com/apps/creating-rich-user-experience-progressive-web-app-might-right-brand-22596/
There’s a new $25-per-month price point to sign up as a Salesforce user today as Salesforce Essentials goes live in 18 languages. This new entry-level offering for small business customers marks a return to Salesforce’s original mantra of serving every size of customer from a single platform, and company veteran Mike Rosenbaum, Executive Vice-President of CRM Applications, is mighty pleased about it..
https://diginomica.com/2018/03/13/crm-chief-mike-rosenbaum-salesforce-essentials-smbs/
Since digitization, prospective customers of a company or brand have better access to social media and online content and therefore good opinions from existing customers can sway their opinions and in turn affect sales. Today, customer experience has become imperative to scale business growth in a competitive economy. As of now, companies are heavily investing in technologies such as conversational chatbot, use of virtual reality in retail, machine learning to process customer feedback to tailor their strategies.
https://customer-experience-management.cioreview.com/news/the-driving-force-behind-customer-experience-nid-25775-cid-118.html/
We are delighted to share that the world’s largest sporting goods retailer, Decathlon, is now using Mopinion’s feedback analytics software. Decathlon hit the ground running with their new online feedback programme in the summer of 2017 with feedback forms on their French and Chinese websites. Pleased with the performance and customer insights obtained via Mopinion’s software, Decathlon is now in the process of rolling out Mopinion software on webshops in twenty-one additional countries!
https://mopinion.com/decathlon-rolls-out-mopinion-feedback-software-in-23-countries/
Voice of the Customer (VoC) software is intended to capture the opinions and preferences of online customers, analyse those insights, and supply businesses with the means to create meaningful changes in digital customer experience (CX). As priorities are continuously being placed on CX initiatives, it’s safe to say that these kinds of software aren’t going anywhere anytime soon. Not to mention, having a VoC programme in place has become increasingly more popular and essential, especially as more and more businesses (nearly 72% to be precise) continue to place CX as their top priority. So how do you know which type of VoC software is right for your business?
https://mopinion.com/alternatives-competitors-of-opinionlab/
It’s getting harder every day to protect an organization’s data from external and internal and threats. With the new norm of employees accessing all types of apps in the cloud, there is no longer a viable security perimeter that organizations can protect. This is all the more concerning given the number and severity of cybersecurity threats bombarding organizations today.
https://www.csoonline.com/article/3261564/data-protection/take-a-new-approach-to-data-security-protect-all-of-it.html/
You’ve probably heard the oft-repeated jargon “UX”, you may even know that it stands for “User Experience”– but do you understand what it really means?
https://www.bbntimes.com/en/technology/ux-is-the-answer-what-was-the-question-though/
B2C companies have long known that a great customer experience is crucial for success. Matt Hampshire encourages B2Bs to take it just as seriously.
Slowly but surely, B2B companies are beginning to realise they need to catch up with the way their customers are finding, researching and buying their products through digital platforms. They’re starting to understand that they are being evaluated using the same criteria as B2C businesses.
More and more, they are seeing how customers are placing a higher priority on ease of use, relevance and value, just as they would on Amazon or any other digital marketplace.
http://www.insidesap.com.au/time-fix-dated-b2b-user-experience/
The education game market continues to grow rapidly, and mobile learning games are a dominant force in this market. Newzoo, an industry analyst that provides insight for the generic games market, predicts the overall mobile game market across all game types will grow 40 percent between now and 2020. That’s a significant growth increase.
https://www.td.org/insights/when-games-go-small/
