The primary goal of experienced SEO is to create a durable foundation for a promising website with the practical and clean user experience. It makes the site easily discoverable with the trust and credibility of the brand and current digital properties.
https://www.socpub.com/articles/your-business-dire-need-seo-services-16111/
What is user experience? How does it affect SEO? What do I need to know?
We have all the answers and explain why you need to focus on both SEO and UX if you want your website to be a success. We also provide a lot of actionable advice… so dive straight in!
With search engines getting smarter thanks to the increasing usage of machine learning, old SEO tactics are thankfully being rendered useless.
While before, a few keywords stuffed throughout the content was sufficient to get noticed by a search engine, it’s no longer the case. More relevant factors are now being taken into account to judge the quality of a website.
https://www.seo-plus.co.uk/user-experience-seo/
The web is now the “modern shopping experience”, but it may also be the only way people can find your business. By not making it accessible, not only are you ignoring £249 billion worth of potential business, but you’re also essentially hanging a sign up to anyone with disabilities saying “you can’t come in”.
https://www.coastdigital.co.uk/2018/08/02/web-accessibility-seo-breaking-down-the-barriers/
Imagine you’re at an industry conference. It’s happy hour, so you grab a drink and turn to the attendee next to you. What do you do next? You don’t just throw a business card at them and walk away. If you do, you’re a lousy networker.
If you're a good networker, you start a conversation.
If you're a great networker, you take that conversation to the next level by adjusting the conversation based on their body language. If they lean in when you talk about search engine optimization but check their watch when you talk about paid search, well ... then you talk more about SEO.
So the question is this: why aren’t more companies doing this with their website visitors?
https://www.cmswire.com/customer-experience/using-behavioral-intelligence-to-improve-your-sites-user-experience/
Oh, how things change!
There was a time when you just had to optimize your website’s pages for a group of different keywords and then when someone typed those words into a search engine, you’d show up! Not anymore.
Today, the search engines are way more advanced with their algorithms and their focus on trying to make sure that the user experience is the best it can be. Especially with Google.
https://www.business2community.com/seo/user-intent-seo-success-online-01997451/
Of the 7.5 billion people in existence, nearly 51% have access to the internet. That amounts to around 4 billion people who – as a whole – conduct a whopping average of 1.2 trillion searches per year. In other words, competition for online traffic is FIERCE. Businesses are up against a huge pool of competitors and are therefore obliged to find innovative ways of winning over the attention of their target audience. One of the most popular ways of achieving this traffic is through the application of Search Engine Optimisation (SEO) tools.
https://mopinion.com/top-29-search-engine-optimisation-seo-tools/
SEO is a dynamic, ever-changing field. As search algorithms evolve and the way we use technology in our day-to-day lives changes, the best SEO strategy will always be a moving target. That’s why it’s so important—and sometimes, a little exhausting—to pay attention to shifting SEO trends. What’s hype and what’s real? Here are a few SEO trends for 2018 that we don’t see going away anytime soon:
https://www.influencive.com/seo-trends-pay-attention/
Any online marketing activity you invest in has to ultimately contribute towards improving conversion. While a robust, carefully executed SEO strategy is essential for moving the needle in the right direction, search compliance and accessibility to your optimised content is only one part of the puzzle.
All too often brands and businesses only focus on SEO and are often left surprised when their newly acquired stack of anonymous web traffic doesn’t deliver the conversion uplift they were hoping for.
This is why to really supercharge your Digital Strategy you’re going to need to combine the Holy Trinity of Search Engine Optimisation (SEO), User Experience (UX) and Conversion Rate Optimisation (CRO) to really rack-up the results.
http://www.fourthsource.com/search-marketing/seo/the-holy-trinity-of-digital-success-seo-ux-and-cro-23416/
For more than a decade I’ve optimized organic search performance for big and small companies. They often come to my team with greatly diminished search performance stemming from decisions based solely on user experience and design. The decisions resulted in changes to internal linking structures and reduced textual content, which affected the authority and relevance signals that search engines rely on to rank pages.
https://www.practicalecommerce.com/seo-8-ways-ux-design-reduce-traffic/
When Google launched the “Pixel” phones in October 2016, it marked a change of direction in its own narrative in a business it has been struggling to identify itself – smartphones. Despite being the company which owns the source code of the most widely used mobile operating system (Android) in the world, Alphabet’s share of the margin is incomparable to iOS for Apple. A major service provider whose revenues are driven by advertising, Alphabet’s venture into the product space has seen many misses than hits! In the last decade, Alphabet has systematically attempted to put its foot in the smartphone ecosystem, albeit with a lot of struggle.
https://tech.economictimes.indiatimes.com/news/corporate/search-engine-to-consumer-electronics-what-next-for-alphabet/62280132/
