Providing a superior user experience is not only important to customer satisfaction, it’s also a component in Google’s rankings. Ecommerce sites present unique challenges for SEO – they have a lot of moving parts, with often hundreds if not thousands of pages and dynamic components.
In the fast-paced world of online retail, the role SEO plays in user experience can sometimes get lost in the shuffle. However, ignorance or disregard of SEO best practices can impact a website’s visibility in search engines, organic traffic, and ultimately conversions.
Here are four SEO strategies to keep top of mind to improve UX in the dynamic world of ecommerce:
http://multichannelmerchant.com/blog/4-seo-strategies-to-improve-ux-on-an-ecommerce-site/
When you and your competitors are all adhering to local SEO best practices, how can you differentiate your business from the rest? Columnist Sherry Bonelli has some ideas.
https://searchengineland.com/5-local-search-tactics-your-competitors-probably-arent-using-288028/
Have you ever stumbled upon a website with endless paragraphs of text, hard-to-complete forms (information incomplete – what do you mean?!), unclear navigation (where am I supposed to click?!), or annoying pop-ups?
That means that user-friendliness – often called UX (User Experience) – is essential to any website’s success. Not only because you want visitors to stick around and explore your website, but also to increase the number of people finding your website in Google searches.
In this article, you’ll read the five most important reasons why UX has a huge impact on your SEO (search engine optimization – a way to rank as high as possible in organic search results.)
https://www.webtexttool.com/5-reasons-why-user-experience-ux-is-important-for-seo/
Search engine optimisation (SEO) is more than links and keywords. Google uses the entire consumer experience to figure out whether your site delivered the quality content the consumer needed. One often overlooked part of search SEO is user experience (UX). Too often, businesses forget that part of keeping a prospect on their website is to make the experience easy for customers to avoid an increase in bounce and decline in traffic.
Let’s take a look at five ways to improve your UX and SEO.
http://www.bandt.com.au/newsletter/five-top-tips-improve-ux-seo/
Tech giants like Google and Facebook continue to invest time, money and energy into the development of their algorithms. As a result, search engine optimization (SEO) trends and marketing tactics are constantly changing.
Meanwhile, e-commerce businesses that already have SEO marketing strategies in place need to also adapt to these changes if they want to remain relevant and dominate their respective markets. Make one SEO mistake, and you could set your business back significantly.
That’s why it’s important to maintain a firm grasp on the latest e-commerce SEO trends as they emerge and leverage them so you can start 2019 at the top.
https://www.forbes.com/sites/forbesagencycouncil/2018/11/02/four-e-commerce-seo-trends-to-prepare-for-in-2019/
One common reason why web marketers are not getting good results from their search engine optimisation campaign is that they fail to provide a good experience for users. To accomplish the latter, one should be collecting and analyzing user data.
User data is perhaps the most precious commodity for businesses marketing on the web. It is the reason why web marketing services go to length for gathering consumer data that will allow them to connect and engage customers in useful and meaningful ways.
https://www.rushprnews.com/2018/07/07/how-to-leverage-user-data-for-better-seo-and-user-experience/
Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core of the PageRank algorithm. This led to the rise of numerous manipulative link tactics. Google reacted with the Penguin update and manual penalties; link schemes evolved to outsmart the algorithm. New Penguin updates followed. The story went on for years, until it no longer made sense.
https://marketingland.com/use-brand-mentions-seo-linkless-future-link-building-232780/
I’ve worked with a lot of travel brands over the years, ranging from household names to niche tour operators, and while a lot of SEO best practice can be standardized across the board – the travel vertical has its own nuances and challenges that throw some elements of best practice into question.
I’m an advocate of approaching each website and project with an open mind, and ready to accept that not all playing fields are level, or the same, and not taking the immediate blanket approach that a website needs more links and linkable content (an approach which unfortunately still exists today).
https://www.searchenginejournal.com/micro-moments-travel-content-marketing/231807/
As consumers search from more places than ever before, it's vital that marketers deliver experiences that perform. Contributor Jim Yu shares tips on how to deliver a great experience at every search touch point.
https://searchengineland.com/improving-the-customer-experience-means-getting-search-right-301800/
International search engine optimization (SEO) remains one of the foremost ways for a brand to establish their global digital footprint.
It is a hugely challenging endeavor that rewards those who find the right blend of global best practices and local-level insights.
Global trends like the adoption of a mobile-first approach should shape international SEO strategy, but this must be imbued with the usage trends that make each territory distinct.
https://searchengineland.com/international-seo-build-global-footprint-294401/
