Tags: seo*

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  1. Of the 7.5 billion people in existence, nearly 51% have access to the internet. That amounts to around 4 billion people who – as a whole – conduct a whopping average of 1.2 trillion searches per year. In other words, competition for online traffic is FIERCE. Businesses are up against a huge pool of competitors and are therefore obliged to find innovative ways of winning over the attention of their target audience. One of the most popular ways of achieving this traffic is through the application of Search Engine Optimisation (SEO) tools.
    https://mopinion.com/top-29-search-engine-optimisation-seo-tools/
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  2. Providing a superior user experience is not only important to customer satisfaction, it’s also a component in Google’s rankings. Ecommerce sites present unique challenges for SEO – they have a lot of moving parts, with often hundreds if not thousands of pages and dynamic components.

    In the fast-paced world of online retail, the role SEO plays in user experience can sometimes get lost in the shuffle. However, ignorance or disregard of SEO best practices can impact a website’s visibility in search engines, organic traffic, and ultimately conversions.

    Here are four SEO strategies to keep top of mind to improve UX in the dynamic world of ecommerce:
    http://multichannelmerchant.com/blog/4-seo-strategies-to-improve-ux-on-an-ecommerce-site/
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  3. Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core of the PageRank algorithm. This led to the rise of numerous manipulative link tactics. Google reacted with the Penguin update and manual penalties; link schemes evolved to outsmart the algorithm. New Penguin updates followed. The story went on for years, until it no longer made sense.
    https://marketingland.com/use-brand-mentions-seo-linkless-future-link-building-232780/
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  4. Oh, how things change!

    There was a time when you just had to optimize your website’s pages for a group of different keywords and then when someone typed those words into a search engine, you’d show up! Not anymore.

    Today, the search engines are way more advanced with their algorithms and their focus on trying to make sure that the user experience is the best it can be. Especially with Google.
    https://www.business2community.com/seo/user-intent-seo-success-online-01997451/
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  5. For more than a decade I’ve optimized organic search performance for big and small companies. They often come to my team with greatly diminished search performance stemming from decisions based solely on user experience and design. The decisions resulted in changes to internal linking structures and reduced textual content, which affected the authority and relevance signals that search engines rely on to rank pages.
    https://www.practicalecommerce.com/seo-8-ways-ux-design-reduce-traffic/
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  6. When Google launched the “Pixel” phones in October 2016, it marked a change of direction in its own narrative in a business it has been struggling to identify itself – smartphones. Despite being the company which owns the source code of the most widely used mobile operating system (Android) in the world, Alphabet’s share of the margin is incomparable to iOS for Apple. A major service provider whose revenues are driven by advertising, Alphabet’s venture into the product space has seen many misses than hits! In the last decade, Alphabet has systematically attempted to put its foot in the smartphone ecosystem, albeit with a lot of struggle.
    https://tech.economictimes.indiatimes.com/news/corporate/search-engine-to-consumer-electronics-what-next-for-alphabet/62280132/
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  7. When you and your competitors are all adhering to local SEO best practices, how can you differentiate your business from the rest? Columnist Sherry Bonelli has some ideas.
    https://searchengineland.com/5-local-search-tactics-your-competitors-probably-arent-using-288028/
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  8. What is user experience? How does it affect SEO? What do I need to know?

    We have all the answers and explain why you need to focus on both SEO and UX if you want your website to be a success. We also provide a lot of actionable advice… so dive straight in!

    With search engines getting smarter thanks to the increasing usage of machine learning, old SEO tactics are thankfully being rendered useless.

    While before, a few keywords stuffed throughout the content was sufficient to get noticed by a search engine, it’s no longer the case. More relevant factors are now being taken into account to judge the quality of a website.
    https://www.seo-plus.co.uk/user-experience-seo/
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  9. Have you ever stumbled upon a website with endless paragraphs of text, hard-to-complete forms (information incomplete – what do you mean?!), unclear navigation (where am I supposed to click?!), or annoying pop-ups?

    That means that user-friendliness – often called UX (User Experience) – is essential to any website’s success. Not only because you want visitors to stick around and explore your website, but also to increase the number of people finding your website in Google searches.

    In this article, you’ll read the five most important reasons why UX has a huge impact on your SEO (search engine optimization – a way to rank as high as possible in organic search results.)
    https://www.webtexttool.com/5-reasons-why-user-experience-ux-is-important-for-seo/
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