Tags: seo*

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  1. Any online marketing activity you invest in has to ultimately contribute towards improving conversion. While a robust, carefully executed SEO strategy is essential for moving the needle in the right direction, search compliance and accessibility to your optimised content is only one part of the puzzle.

    All too often brands and businesses only focus on SEO and are often left surprised when their newly acquired stack of anonymous web traffic doesn’t deliver the conversion uplift they were hoping for.

    This is why to really supercharge your Digital Strategy you’re going to need to combine the Holy Trinity of Search Engine Optimisation (SEO), User Experience (UX) and Conversion Rate Optimisation (CRO) to really rack-up the results.
    http://www.fourthsource.com/search-marketing/seo/the-holy-trinity-of-digital-success-seo-ux-and-cro-23416/
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  2. Tech giants like Google and Facebook continue to invest time, money and energy into the development of their algorithms. As a result, search engine optimization (SEO) trends and marketing tactics are constantly changing.

    Meanwhile, e-commerce businesses that already have SEO marketing strategies in place need to also adapt to these changes if they want to remain relevant and dominate their respective markets. Make one SEO mistake, and you could set your business back significantly.

    That’s why it’s important to maintain a firm grasp on the latest e-commerce SEO trends as they emerge and leverage them so you can start 2019 at the top.
    https://www.forbes.com/sites/forbesagencycouncil/2018/11/02/four-e-commerce-seo-trends-to-prepare-for-in-2019/
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  3. 'There is a whole field of UX optimization that requires its own level of expertise. The typical SEO professional doesn’t have to be a full-fledged UX expert. However, they should have an understanding of many of the basic website UX principles. UX optimization is nothing more than focusing on the visitor.

    Everything we do in the sphere of web marketing has to have the visitor in mind. Yes, we do certain things for search engines, but search engines (almost always) require those things because they have learned it’s what their users (searchers) want.
    https://www.searchenginejournal.com/seo-guide/where-seo-and-user-experience-ux-collide/
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  4. The web is now the “modern shopping experience”, but it may also be the only way people can find your business. By not making it accessible, not only are you ignoring £249 billion worth of potential business, but you’re also essentially hanging a sign up to anyone with disabilities saying “you can’t come in”.
    https://www.coastdigital.co.uk/2018/08/02/web-accessibility-seo-breaking-down-the-barriers/
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  5. The primary goal of experienced SEO is to create a durable foundation for a promising website with the practical and clean user experience. It makes the site easily discoverable with the trust and credibility of the brand and current digital properties.
    https://www.socpub.com/articles/your-business-dire-need-seo-services-16111/
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  6. As consumers search from more places than ever before, it's vital that marketers deliver experiences that perform. Contributor Jim Yu shares tips on how to deliver a great experience at every search touch point.
    https://searchengineland.com/improving-the-customer-experience-means-getting-search-right-301800/
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  7. One common reason why web marketers are not getting good results from their search engine optimisation campaign is that they fail to provide a good experience for users. To accomplish the latter, one should be collecting and analyzing user data.

    User data is perhaps the most precious commodity for businesses marketing on the web. It is the reason why web marketing services go to length for gathering consumer data that will allow them to connect and engage customers in useful and meaningful ways.
    https://www.rushprnews.com/2018/07/07/how-to-leverage-user-data-for-better-seo-and-user-experience/
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  8. Search engine optimisation (SEO) is more than links and keywords. Google uses the entire consumer experience to figure out whether your site delivered the quality content the consumer needed. One often overlooked part of search SEO is user experience (UX). Too often, businesses forget that part of keeping a prospect on their website is to make the experience easy for customers to avoid an increase in bounce and decline in traffic.

    Let’s take a look at five ways to improve your UX and SEO.
    http://www.bandt.com.au/newsletter/five-top-tips-improve-ux-seo/
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  9. I’ve worked with a lot of travel brands over the years, ranging from household names to niche tour operators, and while a lot of SEO best practice can be standardized across the board – the travel vertical has its own nuances and challenges that throw some elements of best practice into question.

    I’m an advocate of approaching each website and project with an open mind, and ready to accept that not all playing fields are level, or the same, and not taking the immediate blanket approach that a website needs more links and linkable content (an approach which unfortunately still exists today).
    https://www.searchenginejournal.com/micro-moments-travel-content-marketing/231807/
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  10. International search engine optimization (SEO) remains one of the foremost ways for a brand to establish their global digital footprint.

    It is a hugely challenging endeavor that rewards those who find the right blend of global best practices and local-level insights.

    Global trends like the adoption of a mobile-first approach should shape international SEO strategy, but this must be imbued with the usage trends that make each territory distinct.
    https://searchengineland.com/international-seo-build-global-footprint-294401/
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