Tags: seo*

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  1. The web is now the “modern shopping experience”, but it may also be the only way people can find your business. By not making it accessible, not only are you ignoring £249 billion worth of potential business, but you’re also essentially hanging a sign up to anyone with disabilities saying “you can’t come in”.
    https://www.coastdigital.co.uk/2018/08/02/web-accessibility-seo-breaking-down-the-barriers/
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  2. The primary goal of experienced SEO is to create a durable foundation for a promising website with the practical and clean user experience. It makes the site easily discoverable with the trust and credibility of the brand and current digital properties.
    https://www.socpub.com/articles/your-business-dire-need-seo-services-16111/
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  3. As consumers search from more places than ever before, it's vital that marketers deliver experiences that perform. Contributor Jim Yu shares tips on how to deliver a great experience at every search touch point.
    https://searchengineland.com/improving-the-customer-experience-means-getting-search-right-301800/
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  4. One common reason why web marketers are not getting good results from their search engine optimisation campaign is that they fail to provide a good experience for users. To accomplish the latter, one should be collecting and analyzing user data.

    User data is perhaps the most precious commodity for businesses marketing on the web. It is the reason why web marketing services go to length for gathering consumer data that will allow them to connect and engage customers in useful and meaningful ways.
    https://www.rushprnews.com/2018/07/07/how-to-leverage-user-data-for-better-seo-and-user-experience/
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  5. Search engine optimisation (SEO) is more than links and keywords. Google uses the entire consumer experience to figure out whether your site delivered the quality content the consumer needed. One often overlooked part of search SEO is user experience (UX). Too often, businesses forget that part of keeping a prospect on their website is to make the experience easy for customers to avoid an increase in bounce and decline in traffic.

    Let’s take a look at five ways to improve your UX and SEO.
    http://www.bandt.com.au/newsletter/five-top-tips-improve-ux-seo/
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  6. I’ve worked with a lot of travel brands over the years, ranging from household names to niche tour operators, and while a lot of SEO best practice can be standardized across the board – the travel vertical has its own nuances and challenges that throw some elements of best practice into question.

    I’m an advocate of approaching each website and project with an open mind, and ready to accept that not all playing fields are level, or the same, and not taking the immediate blanket approach that a website needs more links and linkable content (an approach which unfortunately still exists today).
    https://www.searchenginejournal.com/micro-moments-travel-content-marketing/231807/
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  7. International search engine optimization (SEO) remains one of the foremost ways for a brand to establish their global digital footprint.

    It is a hugely challenging endeavor that rewards those who find the right blend of global best practices and local-level insights.

    Global trends like the adoption of a mobile-first approach should shape international SEO strategy, but this must be imbued with the usage trends that make each territory distinct.
    https://searchengineland.com/international-seo-build-global-footprint-294401/
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  8. SEO is a dynamic, ever-changing field. As search algorithms evolve and the way we use technology in our day-to-day lives changes, the best SEO strategy will always be a moving target. That’s why it’s so important—and sometimes, a little exhausting—to pay attention to shifting SEO trends. What’s hype and what’s real? Here are a few SEO trends for 2018 that we don’t see going away anytime soon:
    https://www.influencive.com/seo-trends-pay-attention/
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  9. Of the 7.5 billion people in existence, nearly 51% have access to the internet. That amounts to around 4 billion people who – as a whole – conduct a whopping average of 1.2 trillion searches per year. In other words, competition for online traffic is FIERCE. Businesses are up against a huge pool of competitors and are therefore obliged to find innovative ways of winning over the attention of their target audience. One of the most popular ways of achieving this traffic is through the application of Search Engine Optimisation (SEO) tools.
    https://mopinion.com/top-29-search-engine-optimisation-seo-tools/
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  10. Providing a superior user experience is not only important to customer satisfaction, it’s also a component in Google’s rankings. Ecommerce sites present unique challenges for SEO – they have a lot of moving parts, with often hundreds if not thousands of pages and dynamic components.

    In the fast-paced world of online retail, the role SEO plays in user experience can sometimes get lost in the shuffle. However, ignorance or disregard of SEO best practices can impact a website’s visibility in search engines, organic traffic, and ultimately conversions.

    Here are four SEO strategies to keep top of mind to improve UX in the dynamic world of ecommerce:
    http://multichannelmerchant.com/blog/4-seo-strategies-to-improve-ux-on-an-ecommerce-site/
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