Tags: mobile-ux*

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  1. Google has made mobile page speed a priority for the past couple of years. It introduced Accelerated Mobile Pages in October 2015 as part of a broad initiative to speed up web browsing on mobile devices. The following year, the company emphasized websites that used AMP more prominently in its search results and on Google News, per TechCrunch.
    https://www.mobilemarketer.com/news/google-will-rank-faster-mobile-pages-higher/515012/
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  2. Mobile messaging service Hike just launched Total, a new service that lets Android users in India make payments to businesses and transfer money, read news, book train tickets, and chat with their contacts on the platform – all without mobile data.
    https://thenextweb.com/apps/2018/01/17/hikes-new-app-for-basic-android-phones-enables-payments-messaging-and-news-without-data/
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  3. Brought on by the steady rise in mobile users and usage worldwide, mobile user experience (or Mobile UX) has recently become a major focal point for many digital marketers. It essentially encompasses how customers experience a mobile app while they’re active in the app itself. With the goal of offering a smooth and user-friendly UX, mobile UX is something which must be continuously optimised – especially if businesses wish to maintain a loyal and satisfied customer base. This is where the use of in-app feedback comes in handy.
    https://mopinion.com/why-collect-in-app-feedback-mobile-ux/
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  4. As we move into 2018, it is safe to assume that there is no single serious mobile app company out there that does not understand the value and the importance of the UX designer.

    With user experience being center stage for every contemporary mobile app, UX designers are faced with a daunting task of leading from the front rather than from the back. The everlasting need of being fresh, creative, to think outside the box and bend or break the rules where possible means that they will either need to create new trends or follow current ones – always.
    https://usabilitygeek.com/new-year-resolutions-ux-designer-2018/
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  5. As of this morning, we are seeing multiple new additions to the Google Hotel Ads mobile user experience. Most notably, we noticed a widespread implementation of the room booking module, a price trend overview, other locations, and a question/answer portion. As with all Google experiments, it will be interesting to see how pervasive this is.

    The room booking module could drive a small degree of traffic away from the conventional meta-search placements. The price trends overview could provide a lot of important information for leisure travelers who can easily adjust their check in/out date. The “other locations” portion could be incredibly valuable for hotels that have high brand loyalty or great loyalty rewards. The questions and answers portion is a great tool for upper funnel consumers that are still in the early stages of their trip planning. Let’s look at these additions in more detail:
    https://www.koddi.com/google-launches-updated-mobile-ux/
    Tags: , , , by tjeerdtraats (2017-11-29)
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