Artificial intelligence (AI) is an unstoppable force. As noted by Martech Today, AI is already "here and now," and three-quarters (registration required) of companies that are using AI see improved revenue. The technology continues to make significant advances in both predictive capability and intelligent decision making — organizations are excited about the prospect of merging AI with existing people and processes to boost overall business outcomes.
What AI enthusiasts don’t want to talk about? The immovable objective to its unstoppable force: employee experience.
https://www.forbes.com/sites/forbestechcouncil/2018/07/16/what-ai-enthusiasts-dont-want-to-talk-about/#522b823a3bba/
Leaders in the digital age have to think about grooming the right talent for jobs of the future. We live in a world where connectivity is inevitable, and this makes the Internet of Things (IoT) stand out amongst the emerging technologies. IoT connectivity lies at the heart of digital transformation as it forms the foundation for a wide range of technologies including automation, Artificial Intelligence (AI), machine learning and robotics among others. The lack of understanding among decision makers of the potential benefits of IoT, and the limited maturity of the industry hinders its smooth adoption.
The Talent Supply Index found that the demand for talent in IoT shot up 304 percent between 2014 and 2017. Although the continuous uptick in need for expertise in emerging technologies and more specifically IoT, the talent available has not grown at the same pace. The next question that comes to mind is “How should we bridge this gap?"
Additional focus in the following four areas is required for organisations to be future ready:
http://www.forbesindia.com/blog/technology/bridging-the-talent-gap-in-emerging-technologies/
Customer experience (CX) is a broad term which can cover many areas: Acquisition, content, conversion, and, of course, ongoing customer service.
Through all of these areas, though, there are some guiding principles which marketers can use as they seek to improve CX using digital channels.
To find out what guidelines marketers are currently using for CX improvement initiatives, Econsultancy, in association with Epsilon, invited dozens of client-side marketers in Shanghai to discuss the future of customer experience. Through moderated roundtable discussions, a number of themes emerged which are summarized below.
https://www.econsultancy.com/blog/70208-the-digital-customer-experience-must-be-holistic-data-led-without-compromising-privacy/
Digital network service brands such as Airbnb and Uber have not only shaken up traditional industries but have had a huge impact on consumer behaviour, what people are open to, and what they expect when it comes to brand engagement — an impact with ripples felt far beyond the travel and leisure markets.
In recent years, we’ve seen a myriad of direct-to-consumer offers disrupting traditional brand and business models. Dollar Shave Club is perhaps the most salient example. According to Fortune, within just five years of Dollar Shave Club’s launch, P&G’s North American market share in razors fell from 71 percent to 59 percent — setting the ball in motion for Unilever’s acquisition of the direct-to-consumer brand for a cool $1 billion.
However, many of these direct-to-consumer offers are missing a trick by behaving primarily as e-commerce or subscription services and not maximizing the opportunities afforded by their direct customer relationship — so much so that we question whether they are in fact sustainable and fit for long term growth.
https://packagingeurope.com/how-to-create-deeper-connections-by-going-direct-to-user/
Have you ever made a purchase online following someone’s advice? What about the recommendations that were prompted to you by the website itself? Being quite a common element of an eCommerce app, tailored product recommendations have proven to be an extremely effective tool for revenue growth.
Namely, Amazon’s recommendation engine is said to generate 35% of the platform’s total revenue. Taking into account its actual sales volume ($178 billion in 2017), this makes an additional $62 billion per year. Quite impressive, right?
Yet, eCommerce recommendation engines represent only one example of app personalization strategies. There are many more use cases any digital business can put to use.
In this article, we will shed some light on several of the proven mobile app personalization tactics and real-life examples to help you spur your imagination.
https://dzone.com/articles/how-to-create-a-great-user-experience-fresh-app-pe/
Solutions that aids in user experience design a call to digital user experience Solutions and comprises of a process which improves and enhances the satisfaction of the end-user by improving the accessibility of a product boosting the pleasure derived from using the product, and improving the usability of the product by good human computer interaction design. Human computer interaction or HCI plays a huge role in digital user experience solutions as it gathers the information as well as maps the actual interaction between humans and the product. In order to design a product for enhanced user experience, higher amount of data from HCI is beneficial.
http://www.editiontruth.com/digital-user-experience-solutions-market-growing-demand-enhancing-customer-experience/
Solutions that aids in user experience design a call to digital user experience Solutions and comprises of a process which improves and enhances the satisfaction of the end-user by improving the accessibility of a product boosting the pleasure derived from using the product, and improving the usability of the product by good human computer interaction design. Human computer interaction or HCI plays a huge role in digital user experience solutions as it gathers the information as well as maps the actual interaction between humans and the product. In order to design a product for enhanced user experience, higher amount of data from HCI is beneficial.
http://www.techyounme.com/digital-user-experience-solutions-market-set-huge-growth-near-future/
The ‘digital’ is the easy part to understand. ‘Experience’ is every interaction a customer has with your company. How do they experience your brand? And ‘Management’ is how you monitor and keep track of everything so you know what messages to send and how to interact with your customers.
https://www.forbes.com/sites/danielnewman/2019/01/22/the-ins-and-outs-of-digital-experience-management/
Today it's obvious that a company needs an effective website; in fact, it's hard to remember when websites were not accepted practice. A similar trend is in its early stages -- every company will need a branded digital assistant that communicates in human language. The company's digital assistant will be available through multiple channels such as mobile phones, and via the commercial personal assistants (e.g., Alexa "skills").
https://searchcio.techtarget.com/news/252455545/Delivering-first-class-digital-user-experience-a-big-CIO-goal-in-2019/
Brand and user experiences are one and the same. This is accepted among young tech companies but often forgotten by older enterprise organizations that rely upon face-to-face interactions for most of their business. Specialized micro apps are transforming the in-person experience for both customers and employees. These streamlined tools allow staff members to execute tasks faster and more effectively, keeping pace with the brand expectations built by the digital realm.
https://www.adweek.com/digital/how-brands-are-using-micro-apps-to-stay-relevant/
