Companies love the "as-a-service" model for all layers of the technology stack, from infrastructure provided by cloud vendors to full SaaS applications. However, when it comes to data, companies are still operating in a mode of IT-owned and IT-controlled models, where users of data are waiting for their turn in line.
This year we will see the ongoing adoption of open source technologies, methodologies, and cloud services that move companies closer to an "as-a-service" model for their data, making their data scientists, data consumers, and data engineers more productive than ever.
https://tdwi.org/articles/2019/01/04/data-all-whats-ahead-for-data-in-2019.aspx/
The digital age has brought with it a horde of data. And coming from various sources and in large quantities, the availability of this data has created many new and insightful opportunities for digital marketers. Modern digital marketers are using data in a myriad of ways, such as gauging success (with Key Performance Indicators, or KPIs), driving improvement (e.g. campaign effectiveness or website usability) and boosting lead generation. However, this heavy reliance on intelligent marketing data necessitates an analysis solution, which comes in the form of dashboarding software.
In this article, we will outline the various benefits of KPI dashboarding software as well as list the top software available for digital marketing managers.
https://mopinion.com/kpi-dashboarding-software-digital-marketing-managers/
With so much emphasis on user experience (UX) and agility in modern business, you would expect great design to be ubiquitous. It’s not. So Why does bad design keep happening? It’s the data. More accurately, it’s the lack of data, writes, Matthew Wishnow, Managing Director of Experience Design and Optimization at Accenture Interactive.
With so much emphasis on user experience (UX) and agility in modern business, you would expect great design to be ubiquitous.
It’s not.
https://www.martechadvisor.com/articles/ux-and-cro/why-design-fails-hint-its-the-data/
