Customers are crucial to a successful business. They can be one-off customers or repeat buyers. Ideally, a business wants a mix of both. Problems arise when marketing tactics fail to attract either type, which is why customer engagement is so critical in today's hypercompetitive e-commerce environment.
It should be no surprise that customers prefer companies that treat them as valued individuals. It is also no secret that engaged customers talk, shop and spend more. So, how do e-commerce brands stand out and tell customers that they (and not just their wallets) matter?
https://www.ecommercetimes.com/story/5-Tech-Advances-That-Can-Deepen-Customer-Engagement-85614.html/
An ideal user experience encompasses interconnected functionality, navigation and design. Here are some basic website features to increase customer engagement and decrease bounce rates.
No one would want to stay on a website page that takes long to load, doesn’t provide much relevant information, is aesthetically unpleasing or difficult to navigate through. Here are some tips to make a website experience user-friendly.
https://mediaindia.eu/digital/does-your-website-offer-a-user-friendly-experience/
Investing in mobile strategies has become such an important part of expanding customer interactions and improving their experience. Some organisations have been successful, but many others have failed.
The reality for most organisations is that they don’t have a complete understanding of the mobile needs and expectations of customers. As a result, users rarely use the apps that they download. Multiple industry studies show that app users spend 70-80% of their time on their top three apps. Think about what’s on the front screen on your phone – probably emails, photos, weather and your favourite social or messaging apps like Facebook, WhatsApp or Instagram. It’s unlikely to be your utility company, insurer or local council.
https://itbrief.co.nz/story/time-rethink-your-mobile-customer-engagement-strategy/
In-App & Web Notifications are increasingly being used by digital-first businesses as a means for boosting conversions or simply conveying an important message to their visitors (while they are active in-app or on the website). According to Localytics, In-App Messaging in particular is capable of boosting engagement by 3x! So to what can we attribute the success of in-app and web notifications? Easy. That would be their exceptional ability to deliver the right content to the right audience at the right time.
In this article we will define 10 tools that offer in-app & web notifications.
https://mopinion.com/10-tools-with-in-app-web-notifications/
Safe, reliable, affordable. This multifaceted obligation for utilities to serve is the bedrock of the regulatory compact that still prevails today -- and it is evolving in states like New York, Minnesota, California and Hawaii.
https://www.greentechmedia.com/articles/read/a-no-regrets-approach-to-the-distributed-energy-paradox#gs.CSZ3umA/
Many business owners think of conversion rate optimization only after they realize their websites don’t convert well enough. That means hundreds of potential customers have already been lost; and, until various CRO methods are tried out, additional hundreds will leave their site without taking any action.
There’s another way. Taking care of user experience (UX) from the very beginning (even before a website is designed) is a way to avoid those losses.
Here’s how.
https://blog.kissmetrics.com/first-step-in-cro/
