Tags: ab-testing*

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  1. Insightful guest post by AB Tasty about the power of Website Testing and Personalisation and how these two contribute to achieving an increased Customer Experience and therefore, increased Conversion Rates.
    https://mopinion.com/how-to-increase-cx-through-testing-and-personalisation/
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  2. Go with your gut is an old adage that we throw around quite often in the English language. It means follow your intuition or instincts (based on your “gut” feeling). However, when we apply this expression to business world, it isn’t always fitting, much less advisable – especially when it comes to A/B testing. Used to test multiple variations of a web page or app screen, A/B Testing is one of the most popular methods for improving conversion rates. According to eConsultancy, approximately 61 percent of companies carry out less than five tests every month. However, what many of these companies miss in their testing strategies is a concrete way of constructing hypotheses for future A/B testing. Thankfully, there is online customer feedback…
    https://mopinion.com/optimise-ab-testing-online-customer-feedback/
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  3. To be or not to be? That is a question which is constantly repeated. People often have to face some choices which are hard to make. Designers’ job is also full of the situations when two solutions seem like right but you need to make a choice and not to stumble. When it happens, a creative team runs tests for both to find out which solution is the best. One of the popular methods is called A/B testing. The article describes the facets of A/B testing methodology and shows how designers apply it for UX improvement.
    https://uxplanet.org/make-the-right-choice-a-b-testing-for-ux-improvement-a832cbbb1a28/
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