According to Forrester, 72% of businesses say that improving Digital Customer Experience is their top priority. So where do we see it headed and what does that mean for these ambitious (and rightly so) companies?
https://mopinion.com/digital-customer-experience-trends-for-2017/
The Digital Customer Experience Benchmark 2016 reveals that most major European companies still remain in the beginning stages of monitoring customer experience through digital channels such as websites and mobile apps.
https://mopinion.com/digital-customer-experience-benchmark-2016/
Mopinion is specialised in the field of customer feedback via web and mobile platforms, and conducts an annual Benchmark study among professionals to the status quo of Digital Customer Experience in the Netherlands.
https://mopinion.com/digital-customer-experience-benchmark-2015/
If no action is taken, capturing online customer feedback is just a vanity tool. Equally, if customer feedback is simply stored in a system and nobody looks into it, the organisation is deprived of valuable customer insight.
https://mopinion.com/digital-customer-experience-the-sum-of-insight-and-action/
A customer experience strategy that is securely deployed on digital customer experience goes beyond installing a simple feedback tool on your website.
It is not just about collecting feedback, but also about focussing on customer insight and follow-up action.
https://mopinion.com/digital-customer-experience-looking-beyond-the-feedback-hype/
Balancing digital advertising with a delightful user experience remains a conundrum for advertisers and publishers . With these best practices in mind, not only would the programmatic adtech ecosystem become more efficient, we could perhaps begin to hope for something as audacious as ads that enhance the UX!
https://www.martechadvisor.com/articles/ads/digital-ads-and-user-experience-frenemies-forever/
In recent years, developing a great user experience has become critical for success in software development. With so many different options for products, users have the power and freedom to choose to use those companies with which they have the best experience.
https://sdtimes.com/differentiating-customer-experience-traditional-software-user-experience/
hinese ride-sharing giant DiDi Chuxing launched a bike-sharing platform within its mobile app Wednesday.
Riders in Beijing and Shenzhen can use two popular shared bikes companies, ofo and Bluegogo, via DiDi's latest version of app, with no deposit required for riding Bluegogo bikes.
http://www.xinhuanet.com/english/2018-01/17/c_136902457.htm/
Sharan Grandigae’s Redd Experience develops systems with an easy-to-use approach
The adage ‘What’s in a name’ comes back to haunt Sharan Grandigae every time he thinks he has a cool idea. His first start-up was called Dhraya. No one understood its meaning and neither did Sharan.
He then went on to develop a new product called Obi, which, Sharan explains, is the “sash that you wear on the kimono, the traditional Japanese dress, that keeps all the levels together”. Since the software product in question took care of the inventory of a company, “which has many layers to it, we derived a name from that idea,” says Sharan.
https://www.thehindubusinessline.com/specials/emerging-entrepreneurs/designing-a-user-experience-with-a-human-element/article25599689.ece/
For the past few months, I’ve contributed to ChRIS (Childrens’ Research Integration Service) as a user experience (UX) designer.ChRIS is a cloud-based, open source framework for processing medical imaging data; it was originally conceived by a team at Boston Children’s Hospital and successfully executed with help from the Mass Open Cloud (MOC) and Red Hat.
Working on the ChRIS project is fulfilling in a direct way; it applies open source technology and principles to improve patient care. Doctors shouldn’t have to be computer scientists to be able to use the best innovations in medical image processing technology to improve their patients’ outcomes.
Enabling doctors to make use of leading-edge, yet frustratingly esoteric, software to improve patient care is an example of the larger challenge of UX in open source. Open source software is ubiquitous: it’s running and improving systems and services around the world, and sadly has a well-earned reputation for terrible UX. Technology’s core functionality is not enough: a great UX is necessary to unlock its full potential!
https://www.redhat.com/en/blog/designing-better-user-experience-open-source-software/
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