Times are changing and customer priorities are shifting. In fact, experts are predicting that by 2020, Customer Experience is set to take higher priority among customers than product or price. At this point, most businesses have read and understand that it’s an important factor if they want their business to be successful, but not all businesses have the means to monitor and improve their efforts. Want to make sure your CX goes above and beyond that of your competitors’? Try one of our free customer experience survey templates from the Survey Marketplace!
https://marketplace.mopinion.com/products-category/customer-experience-cx/
It’s getting better and better but, still, how many times have you had to justify why user experience matters and what it actually means? To be prepared, as part of your UX toolbox, you should have a set of examples and visuals to ground your arguments. Case studies are great ways to exemplify the relevance of UX for product and service development. Graphics are also great tools to become the perfect advocate of UX.
There are lots of classifications and forms to provide a visual overview of the User Experience field. The truth is that UX is a pretty high level term and often too ambiguous for people outside the field. What does UX exactly mean? Is it a philosophy, a process, a guideline, a standard, a discipline? It will definitely puzzle your colleague/boss/client/grandmother when you reply that UX is all of the above!
https://www.interaction-design.org/literature/article/how-to-advocate-and-evangelize-user-experience/
As I completed my last article, Confessions of a UX Designer, I realized I was just on the edge of something that has become problematic in, not just UX, but the business world at large. That problem is where our focus lies as we build products, gravitating towards that ever-looming release date while failing to understand what the true product really is. In terms of UX, the prime culprit I am alluding to is our ceaseless obsession with the UI.
It has been written that UX is not UI (or UI is not UX). If this is true, then why is it most teams spend the majority of their time developing the UI? Full disclosure: I don’t have any hard science behind this claim. This comes, primarily, from my own experience and my conversations with colleagues over more than a decade. However, there is secondary evidence to strongly support the observation that UX is more UI than anything else.
https://blog.prototypr.io/ux-is-ui-but-it-shouldnt-be-36edcb71b066/
From websites to homes and cars, here's how AI could help patch the holes and bring UX closer to maximum potential.
https://www.entrepreneur.com/article/320675/
In today’s digital economy, users expect companies to offer a cohesive omnichannel brand experience where every interaction is seamless, instant and personalized. This goes beyond just delivering the right content at the right time. It relies on the technical infrastructure to be able to connect personal data and touch points, building a unified customer experience from the ground up.
https://www.forbes.com/sites/forbestechcouncil/2018/10/15/headless-commerce-how-you-can-use-it-to-deliver-outstanding-customer-experience/#12167d9e4c61/
'There is a whole field of UX optimization that requires its own level of expertise. The typical SEO professional doesn’t have to be a full-fledged UX expert. However, they should have an understanding of many of the basic website UX principles. UX optimization is nothing more than focusing on the visitor.
Everything we do in the sphere of web marketing has to have the visitor in mind. Yes, we do certain things for search engines, but search engines (almost always) require those things because they have learned it’s what their users (searchers) want.
https://www.searchenginejournal.com/seo-guide/where-seo-and-user-experience-ux-collide/
Email campaigns are ideal for reaching out to a large audience, but often this communication only goes one way. That's why you need a survey that will strike up a conversation and give you insights into how your campaigns are received.
Visit the Mopinion Survey Marketplace to learn more!
https://marketplace.mopinion.com/products-category/email-campaign-feedback/
The checkout page is one of the most important pages on any retailer’s eCommerce site. It’s the final hoop visitors have to go through in order to make a purchase. You can make this an easy or difficult process depending on your user experience. For instance, if your checkout process is time-consuming because your forms are too long, this can create enough friction that can push visitors away.
On the other hand, if your checkout process is seamless and fast, this can increase the chances of closing the sale and at the same time motivate the customer to come back for a repeated purchase. Think about Amazon’s checkout process. It’s so fast that it encourages consumers to keep coming back to the platform to order more products. If their user experience was not up to par, they would get less repeat orders, even while offering better prices than other websites. Remember that time is money, so anything that you can do to speed up your checkout process will be greatly appreciated by your customers.
https://www.business2community.com/ecommerce/how-to-use-ux-design-to-optimize-your-checkout-page-02128427/
User interface (UI) design in enterprise software has been a topic of conversation for many years. UIs try to contribute to a great user experience; a good UI ensures the smooth completion of a task and makes the software user experience enjoyable.
The interface we see on our smartphones every day has been many years and many iterations in the making, designed to provide a simpler way to navigate the system and maintain a seamless flow of work productivity.
In today’s digital era, we’re seeing a big change of focus from UI to modern user experiences (UX) such as conversational UX and purpose-built UX where the user experience is all about the optimal way to arrive at an outcome. Here’s why UX will trump UI for enterprise software users in the future:
https://bizedge.co.nz/story/invest-in-enterprise-software-ux-watch-your-people-grow/
The Harvard Business Review has stated that “Depending on which study you believe, and what industry you’re in, acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one.”
When I think about what it means to have a customer-first culture, three words come to mind: walk the talk. We do this by delivering value and showing appreciation to our customers.
Many would say customer relationships are built on trust, and I agree. Customer advocates are exceptionally good at building trust and loyalty. Having a customer-first mindset is the key to customer advocacy.
https://www.forbes.com/sites/forbescommunicationscouncil/2018/10/15/four-personas-for-cultivating-customer-advocates/
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