In the world of the always-on connected consumer, it’s no longer enough to have a great product that carries a less than great customer journey. All aspects of experience with a brand are constantly being scrutinised, and these experiences will make a difference when it comes to consumer decision making.
If we take off our marketing hats, we’re all consumers; and we’ve all felt it… the frustration of a bad user experience:
https://www.thedrum.com/opinion/2018/10/05/ux-testing-how-get-the-best-user-experience/
'Nowadays, there are millions of apps available in the market, and there is a prediction from Goldman Sachs and population projections, United Nations that, "in 2018, 14.4% of the billion people on earth will purchase at least one mobile device." So, it is clear just by looking at the figures that mobile will overtake desktop purchases.
The obvious reason for these figures is the increase in mobile usage among people. People have started scrutinizing the User Experience (UX) of any mobile application, along with viewing products, comparing prices, reviewing, purchasing etc. So, if you want your users to spend more time on your mobile application, then you have to make it more user friendly and interesting. Hence, without UX, we may never revamp app usability.
Take a look at the points below to improve your mobile app User Experience:'
https://elearningindustry.com/improve-your-mobile-app-user-experience-effective-ways/
For the first time in recorded history, the global workforce will be made up of 5 different generations – Veterans, Baby Boomers, Generation X, Millennials, and generation Z . In terms of the business landscape, a direct outcome of the changing demographics is that your consumers and their needs, challenges and demands are changing. There is increased pressure on businesses to adapt, to be agile and remain relevant. In such an environment, there is a greater onus to improve collaboration, productivity, and overall organizational effectiveness – key deliverables of a holistic Unified Communications (UC) strategy.
https://www.networksasia.net/article/7-steps-unifying-user-experience.1538537805/
When building a Digital Branch, it’s crucial to look at online user experience and design early and often. This means planning and designing a consistent look and feel throughout all touch points both in visual design (branding, color, fonts) and user experience (user flows, ease of use, interaction patterns, etc.). It also includes building in a process and system for researching, testing, and learning how users engage with your site.
https://www.digitalcommerce360.com/2018/10/08/how-to-build-a-customer-centric-digital-branch/
'Have you ever come up with a fantastic new business idea only to later realize that dozens of people are already doing it? You are not alone. If there is a business opportunity in offering a product or service, there are people doing it already. Waiting for an idea that is not only highly profitable but also has no competition is akin to a unicorn sighting.
A better strategy is to differentiate yourself in a profitable market where there is tons of competition. When customers see a unique value in what you offer, they are more likely to buy from you. A number of popular and successful businesses became what they are today thanks to this strategy.
There are plenty of examples for ideas on how to differentiate yourself.'
https://www.entrepreneur.com/article/320164/
Would you like to gather real time feedback from your online visitors as they shop? Perhaps you are doing this already but struggle to manage the data and pick out the important trends? If so, tune in to our upcoming webinar where we will be joined by special guests Stephan Brandenburg & Iris Rabenberg of major retail company, De Bijenkorf (part of Selfridges Group). These two will share some interesting details of how they gather and get the most out of their online customer feedback data.
https://mopinion.com/webinar-how-selfridges-group-utilises-online-customer-feedback/
'Consumerisation has meant that user expectations for enterprise technologies have been set by everything from smart homes and entertainment devices to games and mobile apps. Can expectations for user experience ever be met in enterprise apps, or are they incompatible with security and business considerations? JASON WALSH investigates...
https://www.techcentral.ie/ux-enterprise-and-great-expectations/
'It used to be the case that people bought a product, used it until it wore out, and then replaced it. If it had worked well, they went back to the same manufacturer. Today, the separation of product and service means that purchase decisions are much more frequent and that ongoing loyalty is based much more on the user experience.
App performance, therefore, has a huge impact on whether consumers continue to subscribe to connected services such as Facebook or Netflix. It is also common for an end-user to access these services through a number of different devices including desktop PCs, phones, tablets, smart TVs and even in-car entertainment systems. This means the experience has to be consistent and high-quality across them all.'
https://www.developer-tech.com/news/2018/oct/04/opinion-user-experience-customer-loyalty/
Most companies building software tout the great user experiences (UX) they provide, but enterprise users seldom agree. After all, everyday apps are intuitive but enterprise applications still tend to require conformance. With Infragistics Indigo.Design, enterprise designers and developers can cooperatively deliver the kinds of UX outcomes their customers expect.
Part of the problem is the traditional disconnect between designers and developers. Designers propose ideas that developers can’t readily encode, which creates friction. Designers are frustrated that developers can’t easily implement the desired visions. Conversely, developers wish designers understood technology constraints.
https://sdtimes.com/softwaredev/improving-ux-outcomes-is-a-team-sport/
Customers are crucial to a successful business. They can be one-off customers or repeat buyers. Ideally, a business wants a mix of both. Problems arise when marketing tactics fail to attract either type, which is why customer engagement is so critical in today's hypercompetitive e-commerce environment.
It should be no surprise that customers prefer companies that treat them as valued individuals. It is also no secret that engaged customers talk, shop and spend more. So, how do e-commerce brands stand out and tell customers that they (and not just their wallets) matter?
https://www.ecommercetimes.com/story/5-Tech-Advances-That-Can-Deepen-Customer-Engagement-85614.html/
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