In this blog, we will examine the online customer journey within the travel industry – touching on key factors such as customer personas, the importance of mobile and how user feedback can enhance the journey.
https://mopinion.com/mapping-the-online-customer-journey-for-travel-companies/
To understand the impact of mobile devices on the digital marketing ecosystem, one only has to look down a crowded subway car in New York or Chicago and count the number of people not interacting with a mobile phone. Mobile internet use makes up more than half of all online traffic according to a 2017 survey, and advertisers are responding accordingly by increasing spending on mobile marketing. According to a MarketingLand report, mobile advertising is expected to represent more than 70 per cent of all digital marketing by 2019.
Because of the critical and growing importance of mobile devices in digital marketing, and the unique and intimate way in which content is consumed on that screen, advertisers must prioritize the user experience when designing and publishing mobile advertisements. Ads that are not designed with user experience in mind jeopardize the entire mobile marketing ecosystem, with intrusive content leading to rapidly diminishing returns for advertiser and publishers alike.
As it stands now, the current state of mobile advertising is plagued by multiple challenges including:
https://mobilemarketingmagazine.com/managing-the-optimal-mobile-ad-experience/
User Experience designers are riding the wave of design methods and culture, becoming a central part of a business and corporate plans. Their skill sets are as broad as ever and show no signs of stagnating anytime soon. With this trend of UX designers I thought it would be interesting to dive in and explore what makes, or breaks, a UX designer in 2018.
https://uxplanet.org/managing-expectations-for-ux-in-2018-eba2d9b9f5f3/
Content is king. We live in the age of information overload and there’s literally consumable information seconds away from us each and every second of each and every day. Before Medium, I never really considered the implications of this information overload. Not once did I stop to consider the importance of how people communicate their messages but only focused on how I could make people listen to me. Not surprisingly my messages were being lost in the crowd.
https://uxplanet.org/making-words-matter-78fe0c9a582f/
Social proof (sometimes referred to as informational social influence) is a psychological concept. It refers to the tendency of human beings to follow the actions of others when making decisions and placing weight on those actions to assume “the correct decision”. It’s a concept that can be used in product design for the Internet and mobile web to help drive user decisions in the direction that a business wants them to go.
Human beings are social creatures. We live in communities, towns and cities. We raise families and have friends. It’s what defines us. It also makes us vulnerable to the influence of other people. Social influence, which is what we refer to when we talk about the impact of other people’s actions on our own, can be very positive (it’s what, for example, makes us less likely to get drunk and start fights in public) but it can also be negative (when it leads to “herd behaviour” or “following the crowd”).
https://www.interaction-design.org/literature/article/making-use-of-the-crowd-social-proof-and-the-user-experience/
The enterprise sector’s embracing of AV technology continues at pace. However, there is some difference of opinion as to whether much of this corporate tech adoption lacks a creative edge, with too much AV box-ticking (perhaps with one-box solutions), and not enough attention paid to delivering a service for users – point and shoot, rather than creative interaction.
It is perhaps more difficult to measure the effectiveness of AV technology within enterprise when user experience is compromised.
https://www.avinteractive.com/features/making-strategic-use-case-tech-10-02-2019/
To fully understand and measure customer loyalty and satisfaction, many organisations look at both the relational and transactional levels of interaction. Customer relationships are a complex matter and deal with human emotion as much as business.
https://mopinion.com/making-the-most-of-online-touchpoints-in-your-customer-experience-strategy/
'There is a whole field of UX optimization that requires its own level of expertise. The typical SEO professional doesn’t have to be a full-fledged UX expert. However, they should have an understanding of many of the basic website UX principles. UX optimization is nothing more than focusing on the visitor.
Everything we do in the sphere of web marketing has to have the visitor in mind. Yes, we do certain things for search engines, but search engines (almost always) require those things because they have learned it’s what their users (searchers) want.
https://www.searchenginejournal.com/seo-guide/where-seo-and-user-experience-ux-collide/
Unless you’ve been living under a rock, you’ve probably noticed that the term ‘artificial intelligence’ is being thrown around just about everywhere. It has become a major corporate buzzword and hype, especially among digital marketers. Meanwhile half of us still don’t really know what it means or better yet, what it can do for our business. That’s why we’re here to tell you specifically what AI can do for you and how it can make your customer feedback more actionable.
https://mopinion.com/customer-feedback-artificial-intelligence-ai/
Want to take a look behind the curtain of leading feedback analytics software Mopinion? We recently sat down with Mopinion co-Founders and feedback experts, Udesh Jadnanansing and Kees Wolters to get their advice on how businesses can make their customer feedback truly meaningful.
In this interview, Jadnanansing and Wolters elaborate on key topics circulating the feedback industry such as how to harness the right data, how to improve customer experience and engagement, what a successful data exchange looks like, how brand-to-consumer relationships will evolve over the next few years and more…
https://mopinion.com/making-customer-feedback-meaningful-interview-founders/
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