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  1. Bounce rate is a metric that helps determine a webpage’s strength. Bounce rate is shown in a number of different Google Analytics reports and is often used by webmasters to determine whether the content of a page satisfies the intent of the user.

    Primarily, companies want their website to have low bounce rates. A good user experience results in a low bounce rate. Here is an in-depth look at the bounce rate and what companies can do to reduce theirs.
    https://knowtechie.com/an-in-depth-look-at-the-importance-of-bounce-rate/
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  2. The technology industry continues to offer new and exciting opportunities — and if you are a leader in this industry in 2019, you have plenty of pathways to success. In addition to following market trends, I have also spoken with CIOs about what this year will bring. Here are five key things technology leaders should focus on in 2019.
    https://www.forbes.com/sites/forbestechcouncil/2019/02/04/five-key-focus-areas-for-technology-leaders-in-2019/
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  3. Fior Markets have published a research report titled Global User Experience (UX) Research Software Market 2019 by Manufacturers, Countries, Type and Application, Forecast to 2024 in which authors have done a complete analysis of various aspects of the market such as region-wise analysis, vital information related to the industry, status, and prediction for upcoming years until 2024. The User Experience (UX) Research Software market has been tremendously fuelling the industry as well as consequently the international economy. The report encloses a profound analysis of contemporary trends, imminent opportunities, challenges, and driving force.
    https://ourcryptojournal.com/global-user-experience-ux-research-software-market-2019-future-scenario-usertesting-hotjar-lookback-userzoom-validately/39694/
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  4. How can you make sure your website or app design is the best possible version right now? How can you make sure your website or app is converting visitor into customers at its best? You can’t really know for sure unless you test it out with A/B testing tools. This is what most marketers, developers, and product teams do to make sure their websites and apps are making the most out of their existing traffic. And so should you.
    https://mopinion.com/ab-testing-tools-boost-conversions/
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  5. With customer experience top of mind with forward thinking organizations, it's no surprise that user experience designers are in demand. In fact, survey data from Adobe on demand for user exerpience designers in February 2017 revelaed that, "Eighty-seven percent of managers said hiring more UX designers is the top priority for their organization: higher than graphic designers (76%) and product managers (74%), and tied with software engineers for top spot." "The demand for UX designers is still there. Just one look at Indeed’s job posting for UX designers speaks volumes, "said Cisco Guzman, director of product management at Adobe XD.
    https://www.cmswire.com/customer-experience/13-must-have-user-experience-ux-design-skills/
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  6. When it comes to investing in UX for an organisation’s service or product, the question that comes up often is whether it is worth the investment or not. While the added value is not completely quantifiable, the results of great UX are very measurable and real. A study by Forrester showed that companies that invest in UX see lowered costs of customer acquisition, lowered support cost, increased customer retention and increased market share. Furthermore, statistics show that every $1 invested in UX brings $100 in return, which brings the ROI to a staggering 1,000 per cent.

    Here’s a look at some of the benefits of implementing UX in apps, software, products and websites.
    https://yourstory.com/2019/01/ux-design-offers-great-return-investments/
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  7. Innovation is everything in our ever-changing business world. If you want your business to remain on top, you have to keep up with the latest and greatest trends.

    However, there’s also something to be said for “tried and true” business tactics. According to members of Forbes Technology Council, the most innovative companies of the last 20 years had some common keys to their long-term success, and today’s tech leaders can follow in their footsteps. Here’s how you can implement some of the lessons imparted by these technology giants.
    https://www.forbes.com/sites/forbestechcouncil/2019/02/01/long-term-success-lessons-from-techs-most-innovative-companies/#8292b4631638/
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  8. New research on customer satisfaction with web user experiences makes a strong case for keeping your website up to date. A survey of 1,013 US-based respondents between the ages of 18-60 reveals 81% think less of a brand if its website is not updated.
    https://www.searchenginejournal.com/81-of-people-think-less-of-a-business-if-its-website-is-outdated/290283/
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  9. As enterprises generate and collect more data than ever from various data sources, the need to aggregate all the data in one place to extract value is growing. This is where data integration software comes in handy. Data integration software lets enterprises combine, manage, and understand all the data from multiple sources in one single platform.
    https://mopinion.com/data-integration-software-an-overview/
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  10. Google updated its search quality evaluator guidelines back in August, placing a greater focus on the ‘E-A-T’ principles of expertise, authority and trust.

    The first few weeks of the update was characterised by leading brands witnessing significant and sometimes erratic changes in their organic search visibility. Some brands saw their visibility almost wiped out entirely, only to return to normal shortly afterward. Weeks of volatility followed as Google appeared to tweak the dials on the updated algorithm.
    https://www.affiliateinsider.com/2019/01/25/google-e-a-t/
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Mopinion: The Leading User Experience Tool

Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.