Bounce rate is a metric that helps determine a webpages strength. Bounce rate is shown in a number of different Google Analytics reports and is often used by webmasters to determine whether the content of a page satisfies the intent of the user.
Primarily, companies want their website to have low bounce rates. A good user experience results in a low bounce rate. Here is an in-depth look at the bounce rate and what companies can do to reduce theirs.
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