The calculator isn’t the most beautiful thing in the world but when you press your fingers into its buttons, it can do some wondrous things. Or take Crocs — the butt of many jokes — but the first choice of shoes for people working in the medical profession. That’s the thing when it comes to the user experience vs. usability debate: products don’t have to be beautiful to offer a great user experience.
https://uxplanet.org/when-good-design-goes-bad-examples-of-ugly-ui-with-great-ux-48d72c7d1601/
The ongoing 'fake news' saga highlighted a previously unseen flaw in Facebook’s model: allowing open access to all became a liability to the social media giant’s brand, and therefore to the wider company.
http://www.thedrum.com/opinion/2018/01/29/why-facebook-s-latest-facelift-should-provide-transparency-users-and-marketers/
Brought on by the steady rise in mobile users and usage worldwide, mobile user experience (or Mobile UX) has recently become a major focal point for many digital marketers. It essentially encompasses how customers experience a mobile app while they’re active in the app itself. With the goal of offering a smooth and user-friendly UX, mobile UX is something which must be continuously optimised – especially if businesses wish to maintain a loyal and satisfied customer base. This is where the use of in-app feedback comes in handy.
https://mopinion.com/why-collect-in-app-feedback-mobile-ux/
Most retail marketers would argue that the secret to effective sales is creating an outstanding customer experience. From investing in UX design and customer relationship management software to training customer service staff, frontline marketers know that every consumer touch point is critical to creating a compelling brand experience.
https://www.retailcustomerexperience.com/blogs/why-product-data-is-key-to-superior-customer-experience/
Trust in a brand means that users are confident about the quality of your products or services, and reassured that if there is something wrong with it, you can be relied to make it right. If this is how customers view your brand, your conversions could be manifold.
For every digital business, the primary touchpoint for their consumers is the website or the application where brand interactions are created, and opinions are formed. For such businesses, user experience is a crucial part of a customer’s overall brand experience.
http://financialexpress.com/brandwagon/why-user-experience-ux-is-important-to-branding/1794275/
There’s no denying that we reside in a mobile-first world. There’s also no denying that this trend will continue, which means competition will inevitably become tougher and tougher.
https://www.forbes.com/sites/forbestechcouncil/2017/12/22/zero-time-for-bad-ux-five-tips-for-mobile-app-ux-design/#21d00ff15548/
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