tjeerdtraats

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  1. There is much change in marketing on an everyday basis, and marketers seem to be constantly on the move to conjure up the next adrenaline high.

    Consumers’ stimulation levels have gone up significantly, and brands across sectors are seeking and creating newer ways to build the “experience” for the customer like they did in 2017. In 2018 and ahead, this metamorphosis will only become stronger, deeper, and faster.
    https://yourstory.com/2017/12/5-marketing-trends-rule-market-2018/
    Tags: , , by tjeerdtraats (2017-12-08)
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  2. In any industry, trends somehow reflect people’s everyday needs and behavior. This never-ending process of modification follows us wherever we go — and mobile app development is not an exception. Strictly speaking, new technologies have become the leader of human progress, that’s why their changes are quite significant to any of us.
    https://uxplanet.org/10-up-to-date-mobile-app-design-trends-for-upcoming-2018-19918eac8ee5/
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  3. Learn From twenty experienced designers as we go deep into one question every week.

    This week we look at juggling what going on your life and keeping up with the deign industry.
    https://uxplanet.org/how-do-you-juggle-your-life-work-and-keeping-up-with-the-design-industry-126c68c9d08f/
    Tags: , , by tjeerdtraats (2017-12-08)
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  4. Depending on their goals a customer has from using your digital channels, they may choose different paths to reach them. Equally, one customer may use a different path than another to reach the desired goal.
    Therefore, to facilitate the holy grail of the digital customer experience you need a lot more than just some general online feedback or survey tools.
    https://mopinion.com/digital-customer-experience-capturing-the-right-customer-insights/
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  5. Google Chrome's latest software update, version 63, is now rolling out to all users on desktop (Linux, Mac, Windows) and mobile (Android), with updates for Chrome OS to follow shortly.

    Chrome 63 brings with it a ton of new features for both desktop and mobile platforms. The highlighting features for both platforms include Flags redesign, Quick Site Certificate, and a new Device Memory Javascript API. On the other hand, Chrome for Android Oreo adds features like Smart Text Selection and a new modal Permissions dialog.
    https://gadgets.ndtv.com/apps/news/google-chrome-63-update-available-android-linux-mac-windows-1784664/
    Tags: , , by tjeerdtraats (2017-12-07)
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  6. Alibaba Group and Ford Motor have inked an agreement to explore ways to improve consumer retail experiences in the automotive industry, as the U.S. automaker looks to rev up sales growth in the China market.
    http://www.alizila.com/alibaba-ford-partner-to-redefine-the-driving-experience/
    Tags: , by tjeerdtraats (2017-12-07)
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  7. Dallas-based ProjectUX launched on YouTube last week and gives startups the opportunity to get feedback from UX experts about their product designs.

    A new web series based out of Dallas is helping early-stage startups identify user experience issues through a panel of experts.
    https://dallasinnovates.com/web-series-helping-startups-improve-their-user-experience/
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  8. When you establish a bond of trust between a company and its customers, you forge and secure their relationship. When both sides talk to each other, face to face, you will get some of the strongest of these relationships.

    However, in this technological era, people use mobile apps, websites, and in-store kiosks to interact with companies.

    This has estranged to us the feeling of intimacy, and we don’t really need to line up in banks anymore if we want to pay bills, or go to physical stores to buy something, when we can do the same things online.
    https://designmodo.com/improve-customer-loyalty-ux/
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  9. What is UX? How can I get into UX? What does the day to day involve? I get asked these questions a lot.

    Many people, even designers, don’t really have a clue what UX actually means. They think it’s some kind of handy-wavy fu that consultants palm people off with. Meanwhile, real UX design is in high demand. What’s all the fuss about?
    https://uxplanet.org/how-to-get-started-with-ux-ae60f71e44d6/
    Tags: , , by tjeerdtraats (2017-12-06)
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  10. Real-time customer feedback is a type of qualitative data collection, in which you receive live feedback from visitors on your website or mobile app. With real-time customer feedback, you can immediately see the needs and wishes of your visitors as well as monitor for potential problems such as bugs or missing information in the customer journey.
    https://mopinion.com/what-is-real-time-customer-feedback/
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Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.