tjeerdtraats: userexperience*

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  1. Earlier this year I met with a client couple to assess their estate plan. They were both still working and their asset level was already high enough that, even with their projected retirement spending, there was a very good chance there would be significant assets to leave to their only child, a young woman in her early 20s. With this in mind we started talking about whether or not a trust would be needed.
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  2. There is much change in marketing on an everyday basis, and marketers seem to be constantly on the move to conjure up the next adrenaline high.

    Consumers’ stimulation levels have gone up significantly, and brands across sectors are seeking and creating newer ways to build the “experience” for the customer like they did in 2017. In 2018 and ahead, this metamorphosis will only become stronger, deeper, and faster.
    Tags: , , by tjeerdtraats (2017-12-08)
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  3. Alibaba Group and Ford Motor have inked an agreement to explore ways to improve consumer retail experiences in the automotive industry, as the U.S. automaker looks to rev up sales growth in the China market.
    Tags: , by tjeerdtraats (2017-12-07)
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