Over 90% of smartphone owners use apps, and 72% of app users churn within the first three months of installing a new app. As marketers reevaluate acquisition programs, shifting payment down the funnel from installs to engagement, the approach should be centered around the consumer experience.
Focusing on minute optimizations of marketing and UX alone largely neglects users and user experience, from high-level acquisition through down-funnel engagement in-app. Marketers and developers alike have forgotten that a smartphone is likely treated as more of an appendage than an accessory. Phones are highly personal devices, filled with carefully organized and curated applications intended to make life easier (e.g. maps, banking, email) or fun (e.g. games, social media, shopping).
https://www.clickz.com/how-to-acquire-engage-mobile-app-users-feedback/
With today’s competitive mobile app market, it’s more important than ever to stand out and develop a unique brand identity through user experience (UX) design. While most companies recognize the value of mobile app design as the key driver for customer conversion, they often don’t recognize how to use UX design strategically to deliver new values.
Many people see UX as interface and visual design, however, there’s much more to it than that. The UX discipline is deeply rooted in research and testing. UX Designers balance must-haves, nice-to-haves, trends and innovation, independent research, and so on.
The misunderstanding surrounding UX stems from some common misconceptions about what it is and how exactly it fits into the mobile app development process. This post breaks down nine mobile apps UX mistakes to avoid to delight users and maximize business outcomes.
https://www.business2community.com/mobile-apps/mobile-app-design-fundamentals-9-common-ux-mistakes-to-avoid-02102002/
The way we use technology to communicate varies drastically based on age, perhaps most conspicuously within family circles. Communication between a brother and sister, or another generational peer, is typically a much more fluid experience than with a parent, grandparent or distant relative. While younger generations have commonly adopted social media platforms to stay connected, technological accessibility often leaves older generations out of the loop. As our ecosystem of communication technologies grows more diverse, how can we look to develop experiences that are easy for older, in some cases less technologically-savvy generations to adopt, while still keeping younger, digital natives engaged?
https://appdevelopermagazine.com/mobile-app-design-tips-for-all-generations/
In today’s world of automation, IoT (Internet of Things) concept is gaining ground swiftly among the industries. Be it a smart home, smart workplace, or a smart city, IoT has started strengthening its presence everywhere. A report has revealed that around 31 billion connected devices will be available globally by 2020. We can expect that all major industry sectors will leverage the benefits of this thriving technology soon.
Interestingly, people want to control the connected devices on the move by using fingertips, and this requirement gives a boost to IoT penetration in mobile application development. There is no exaggeration in mentioning that IoT is all set to drive the future of custom mobile app solutions. Here we mention eight factors through which the IoT technology will revolutionize the app development domain.
https://thriveglobal.com/stories/mobile-app-development-and-iot-right-blend-to-boost-your-business/
User experience online is near about similar to the user experience factor when they visit grocery stores. A pleasant time and minimal hassles is what the user is expecting anywhere. One should be able to navigate the store easily, take what they need, and complete the purchase without problems and get back home.
If one has to deal with a slow cashier, and the stock is not placed systematically and you are greeted by hostile employees, it becomes a terrible user experience just like that. All retail stores understand the same and abide by it too.
http://customerthink.com/trendy-ux-design-tips-to-make-your-app-future-friendly/
The success of your mobile app rests on multiple different factors; however, the most important factor is easily user experience (UX) design. Expectations for mobile interactions have grown, and as a result, UX design has become an essential part of the mobile app development process.
http://customerthink.com/user-experience-best-practices-to-enhance-your-mobile-app-design/
We all know the power of the first contact. The first date may turn into the love of your life – or get forgotten in a couple of hours. Tasting a new meal for the first time, you may get delighted – or hate even hearing its name ever after. The first contact with a teacher may get a student amazed at a subject – or deathly bored. Still, that’s not a lottery, that’s far from luck: in most cases, the first contact leads to success in case you are well-prepared. Today we are going to discuss one of the ways to organize the first date of your app with users with an onboarding tutorial.
https://icons8.com/articles/ux-design-onboarding-mobile-app/
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