User journey and customer journey are the buzzwords in the IT industry, given the need for redesigning applications for a better user/customer experience. When it comes to selecting or prioritizing software applications for redesigning, from amongst multiple applications that provide similar critical business functionalities, user experience is often the deciding parameter. Most organizations are trying to redesign user experience and end-customer experience of their existing IT applications. In the last two decades, many financial institutions have also revamped and reinvented their existing software applications to meet enhanced business processes, but sadly, little attention is given to improve customer or user experience. The software industry was weighed in more on delivering functional competence than on executing design principles.
https://www.finextra.com/blogposting/16822/redesigning-user-and-customer-interfaces-for-seamless-digital-experience-and-journey/
When you compare the user experience of insurance to that of retail, insurance is miles behind. Nick Mercer, UK sales manager at Loqate outlines what the industry needs to do to master the user’s experience
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https://www.insurancetimes.co.uk/corporate-insight/expert-view-insurance-ux-why-insurance-companies-need-to-improve-user-experience-asap/1429827.article/
Like me, you may have come across people who appear obsessed with security but happily book cabs, order food, and even make payments on their mobile phones without entering a single password / PIN.
This is not as contradictory as it seems if you look at the end-to-end customer journey.
https://www.finextra.com/blogposting/16802/winners-dont-let-security-screw-up-user-experience/
Why should CMOs care about Voice of the Customer (VoC) strategies? Paul Hagen, senior principal of customer experience and innovation at West Monroe Partners, said because VoC strategies influence budget, company health and how CMOs think about their jobs.
“In a world where many firms have shifted to more subscription-based, digitally connected products or service models, post-acquisition renewals eventually comprise the biggest part of revenues,” he said. “Firms and CMOs that focus on customer experience and customer success, such as by monitoring VoC and helping orchestrate improvements post-sale, end up winning."
https://www.cmswire.com/customer-experience/8-cmos-discuss-what-voice-of-the-customer-means-to-them/
Somewhere along the journey of web maturity, we forgot something important: user experience is not art. It’s the opposite of art. UX design should perform one primary function: serving users. Your UX design has to look great, but it should not be at the expense of hampering the working of the website.
Will Grant’s book presents 101 UX Principles as a shortcut for UX professionals. Designers can apply them to their products and make usable software 99% of the time for 99% of users. In this article, we’ll discuss Will’s 10 commandments for effective UX design. These 10 principles are a broad set of guidelines for designing digital products. You can check out the remaining 91 principles in the book, for applying effective UX design to create more usable and successful products. Read our interview with Will for more insights.
https://hub.packtpub.com/10-commandments-for-an-effective-ux-design/
Our world has never been more digitally connected, and as a result, there’s never been a higher demand for effective UI design.
Like other types of graphic design, it takes a good eye to create something extraordinary. While you may not be aiming for an award-winning masterpiece, there is value in learning how to create functional UI design.
The “UI” in UI design stands for user interface. Now, some people may be thinking to themselves: what is an interface? In computing, an interface is simply the space where humans and computers interact. When an interface is designed with the user in mind, both the consumer and business mutually benefit.
https://learn.g2crowd.com/ui-design/
If you’re testing your website to make sure it works properly for visitors, you’re off to a good start. However, many companies overlook the importance of visual testing — i.e., evaluating layout, images, text, design, and other visual components. As the number of browsers, devices, operating systems and screen sizes explode, teams need to be more cognizant of current and emerging issues in responsive design. These bugs may be a mild inconvenience for users, or they could be what prevents them from completing their purchase.
https://www.mytotalretail.com/article/beware-of-visual-bugs-compromising-user-experience/
Have you given much thought to your web performance? What about testing? Taking the time to regularly monitor and improve your website performance is the best way to create a user experience that’s positive and memorable. We all know the struggle and frustration of a website that doesn’t load quickly or properly, so why would you wish the same on your users?
https://techspective.net/2019/03/11/why-performance-is-the-best-way-to-improve-the-user-experience/
Mopinion has joined forces with online automation tool Zapier to deliver quick and easy integrations between your Mopinion feedback data and HubSpot CRM (among other app integrations). Thanks to Mopinion webhooks, integrating your feedback with HubSpot is a breeze. Ready to start relaying your feedback data to HubSpot CRM in real-time? We’re here to help you get set up.
https://mopinion.com/integrate-mopinion-with-hubspot-crm-using-zapier/
Artificial intelligence is the latest buzzword across all industries. There is a lot of talk going around AI, Machine Learning and in general using algorithms to shape the future of Design, and along with it the role of the designer.
But what is the real impact?
https://itmunch.com/human-ai-interaction-and-experience-design/
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