Tags: software*

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  1. The user experience (UX) is all-important in the modern business sphere. The experience your target audience has from the moment they click on your website to (ideally) making a purchase creates impressions. Your website should guide users smoothly along the buyer journey. It should engage with them through meaningful interactions. If your website falls short of expectations, you will lose them to your competitors.

    One of the best ways to decrease your bounce rate and boost conversions is to avoid these six common UX mistakes.

    Learn about them here:
    https://usabilitygeek.com/most-common-ux-mistakes/
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  2. Our goal with Search always has been to help people quickly and easily find the information that they’re looking for. Over the years, the amount and format of information available on the web has changed drastically—from the proliferation of images and video, to the availability of 3D objects you can now view in AR.


    The search results page, too, has changed to help you discover these new types of information and quickly determine what’s most useful for you. As we continue our ongoing efforts to improve Search and provide a modern and helpful experience, today we’re unveiling a visual refresh of the mobile search results page to better guide you through the information available on the web.

    Read full update.
    https://www.blog.google/products/search/new-design-google-search/?ref=webdesignernews.com/
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  3. Automation – in general – is a huge force in many industries in the business world today. Every organisation looks for ways to automate business processes and workflows. And the sales industry is no exception. Sales representatives spend a majority of their day handling administrative tasks and researching prospects; actual sales only take up about a third of their time. Thanks to sales automation tools, time spent on these tasks can be lowered tremendously, giving sales reps more time to focus on speaking with prospects and improving the sales process.
    https://mopinion.com/best-sales-automation-tools-an-overview/
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  4. Digital asset management (DAM) is critical in this digital age. So critical – in fact – that it is now officially part of the martech conversation. As more and more companies are growing, scaling and becoming more digitised, their digital assets — videos, audios, images, documents, and creative files — are also multiplying. And there’s no better way to manage these digital assets than utilising DAM software.
    https://mopinion.com/digital-asset-management-dam-software/
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  5. It might seem like a good idea to use email to resolve customer issues or to simply solve customer issues wherever they find you. It’s simple. It’s cost-saving. But you know what else it is? Messy and risky. Messy, because your communications with customers are all over the place. There’s not a single, unified platform to manage your customers. Risky, because you can easily overlook customers’ messages from email. While it may be unintentional, you are more likely to neglect your customer issues and lose them, which isn’t exactly good for business. Enter customer service software.
    https://mopinion.com/best-customer-service-software/
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  6. It’s no mystery that leads are hard to come by, not to mention quality leads. At least, that is the reality, until you have tried lead generation software. With the right lead generation software, marketers and sales professionals are able to effectively generate more leads and ultimately converts leads into valuable customers.
    In this article, we will identify and evaluate our top 10 favorite lead generation software, enabling you decide which is best for YOUR business.
    https://mopinion.com/top-10-lead-generation-software-an-overview/
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  7. Want to step up your game in managing projects and tasks? Think you and your team need to find a way to be more productive and efficient in completing tasks and projects? You’re not alone. And there is a way to make work more productive and projects more successful. Let me introduce you to task management software. Many enterprises, big or small, use task management software to collaborate better and achieve more, and so should you…
    https://mopinion.com/task-management-software-an-overview/
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  8. How can you make sure your website or app design is the best possible version right now? How can you make sure your website or app is converting visitor into customers at its best? You can’t really know for sure unless you test it out with A/B testing tools. This is what most marketers, developers, and product teams do to make sure their websites and apps are making the most out of their existing traffic. And so should you.
    https://mopinion.com/ab-testing-tools-boost-conversions/
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  9. When it comes to investing in UX for an organisation’s service or product, the question that comes up often is whether it is worth the investment or not. While the added value is not completely quantifiable, the results of great UX are very measurable and real. A study by Forrester showed that companies that invest in UX see lowered costs of customer acquisition, lowered support cost, increased customer retention and increased market share. Furthermore, statistics show that every $1 invested in UX brings $100 in return, which brings the ROI to a staggering 1,000 per cent.

    Here’s a look at some of the benefits of implementing UX in apps, software, products and websites.
    https://yourstory.com/2019/01/ux-design-offers-great-return-investments/
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  10. As enterprises generate and collect more data than ever from various data sources, the need to aggregate all the data in one place to extract value is growing. This is where data integration software comes in handy. Data integration software lets enterprises combine, manage, and understand all the data from multiple sources in one single platform.
    https://mopinion.com/data-integration-software-an-overview/
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Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.