Tags: marketing-strategy*

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  1. To stay ahead of the curve, UX design is important for a brand because it will help our business by making the best possible first impression, generating ROI, increase in customers retention and market share, money saving in the development phase, and a big-ticket investment for the future
    http://www.businessworld.in/article/How-User-Experience-Will-Play-Big-Role-In-2019-s-Marketing-Strategy-For-Brands/27-10-2018-162903/
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  2. Customers are the most important cog in your business. Without them, you don’t have a business. But, despite all the tools we have today to create emotion-rich experiences for buyers, many marketers still struggle to understand their customers and what they really want. This just doesn’t cut it any more, particularly when consumers are actively seeking out connections with the brands they purchase from rather than one-off buying frenzies.
    https://mopinion.com/4-steps-successful-customer-obsessed-marketing-strategy/
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  3. “Trust” is a word you often hear in business models and marketing strategies today. The new generation of consumers places great importance on how honest, transparent, and authentic a brand is.

    According to one SDL study, millennials are seven times more likely to give personal information to a brand they trust as opposed to any other brand. Around the world, consumers want every aspect of a brand to exhibit trustworthiness, from the About Us page to a secure checkout process.

    Here are six user experience (UX) design tips that can help a brand achieve this golden standard, and secure customer loyalty for the long haul.
    https://usabilitygeek.com/create-trust-using-ux-design/
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  4. Have you already started planning your marketing strategy and budget for 2018? Be prepared to face questions regarding the app marketing tools and resources you will be using.
    https://uxplanet.org/15-absolutely-awesome-app-marketing-tools-to-use-in-2018-25587514eb17/
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  5. Today, website users are bombarded with all sorts of content and information, from cat videos to the latest news scandal. With all of this competition, it can be difficult to cut through the clutter and get your marketing messages across to your target audience. Indeed, generating and holding user attention online is one of the biggest challenges marketers face. Learning how to focus user attention on the right information is therefore critical to the success of your marketing initiatives.

    In this article, I’ll share six of the most effective tactics for capturing and holding your users’ attention.
    https://www.huffingtonpost.com/entry/creating-user-experiences-for-short-attention-spans_us_5a0f3945e4b023121e0e9264/
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Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.