" User Experience certainly seems like one of those “nice to have” things. Who wouldn’t want their users to have a “delightful” time? Who wouldn’t want to be “empathetic” to their needs?
I know you think about your users in the website revision meetings! I’ve listened to you try and put yourself in the customer’s shoes in the feature development discussion!
I also know that you are up to your eyeballs busy every day getting a website up and running and due yesterday that creates value for the company. Value that was created by reaching KPIs such as increased sales and leads, all the while trying to keep costs such as development time down.
That’s why I am here to tell you, if done correctly, that’s exactly what User Experience does."
https://blog.prototypr.io/this-is-what-you-need-to-know-about-user-experience-that-pays-off-bc7cdabb8a0/
The digital age has brought with it a horde of data. And coming from various sources and in large quantities, the availability of this data has created many new and insightful opportunities for digital marketers. Modern digital marketers are using data in a myriad of ways, such as gauging success (with Key Performance Indicators, or KPIs), driving improvement (e.g. campaign effectiveness or website usability) and boosting lead generation. However, this heavy reliance on intelligent marketing data necessitates an analysis solution, which comes in the form of dashboarding software.
In this article, we will outline the various benefits of KPI dashboarding software as well as list the top software available for digital marketing managers.
https://mopinion.com/kpi-dashboarding-software-digital-marketing-managers/
