While website personalisation is by no means a new concept, many sources such as McKinsey claim that ‘the exciting promise of personalisation is not here yet”. This is because there is still so much in terms of technology, data and analytics that we have yet to delve into. It has – however – becoming a very trending topic over the last few years seeing as how it is an item on just about every digital customer experience trends list this year. So we thought why not give you some tips on which website personalisation tools you might want to consider.
https://mopinion.com/website-personalisation-tools-that-increase-conversion/
An effective e-commerce product page captures the audience’s attention and compels them to convert to paying customers.
Many e-commerce businesses believe a product page is all about high-resolution images with detailed descriptions for each product.
Although these are important areas that need to be considered, thinking that they are the only elements needed to win the game for you is overly simplistic.
In this post, I'll discuss the elements that make a product page captivating for visitors. I'll discuss in detail the things you should consider doing on your product pages so that they stand out from the competition.
https://moz.com/blog/heres-how-to-create-a-product-page-that-converts/
For brands to thrive in the digital age, merely doling out exemplary products and services is certainly not enough. It's the era of the user (customer) and giving a superior user experience (UX) has become an imperative formula that dictates brand success.
User experience (UX) is the field of design that organises and aligns all the interfaces of a company, such that a customer eases his way through the digital platform. Sharan Grandigae, founder and CEO of Redd, a UX design company, says UX is the best indicator of the clarity of vision of a company's promoters, the efficiency of operations and profitability of the company. "A company whose primary business interface with its customers is digital, cannot ignore getting this right, as UX can increase conversion and referrals and reduce operational costs."
http://www.dnaindia.com/business/report-superior-ux-2646953/
