The launch of the new bettingexpert.com site has helped Better Collective to increase the user experience through personalised content for its users.
The “near two-year process” to create a more personalised and relevant user experience – culminating in the new bettingexpert.com – has brought about a move away from generic communication to automated personalised messages based on location, behaviour and player preferences.
http://sbcnews.co.uk/features/better-collective-spotlight/2019/12/06/improving-ux-personalised-content/
User experience – UX for short – covers many elements of the website like its design, the smoothness of running, loading time, etc. Most businesses focus on the technical part of the user experience and not enough of them consider the content and the way the users see it.
Content is, however, a vital part of any website and this is why it should be the crucial point of the user experience improvement.
https://icons8.com/articles/steps-to-improve-user-experience-with-content/
With constantly changing technology, interminable bombarding of content, shrinking attention spans, ad fatigue, post-millennial market outlook, heightened consumer awareness, brand inclination towards experimentation, and the myriad small but significant changes happening around, your whole perspective about content should change. From the what (form) and where (platform) to how (distribution) of content, every single aspect should be probed, catechized, and even aborted, if required.
http://usabilitygeek.com/4-ways-to-enhance-your-brand-ux-by-personalizing-content/
Being able to drive organic traffic to your site is important if your business is going to succeed. It’s just as -- if not more -- important to focus on acquiring new customers as it is to keep them. In 2019, it’s time to up your growth hacking strategy so you get more valuable leads this year.
With growth hacking, there are endless benefits: lead acquisition and retention, content sharing, organic traffic, expanded reach, increased conversions and more. It focuses on building your audience and your brand at a steady rate with quality customers.
If you’re trying to find growth hacks that will bring you results and boosted traffic, here are three you can’t miss.
https://www.business.com/articles/website-traffic-growth-hacking-tips/
