Unless you’ve been living under a rock, you’ve probably noticed that the term ‘artificial intelligence’ is being thrown around just about everywhere. It has become a major corporate buzzword and hype, especially among digital marketers. Meanwhile half of us still don’t really know what it means or better yet, what it can do for our business. That’s why we’re here to tell you specifically what AI can do for you and how it can make your customer feedback more actionable.
https://mopinion.com/customer-feedback-artificial-intelligence-ai/
For the past few months, I’ve contributed to ChRIS (Childrens’ Research Integration Service) as a user experience (UX) designer.ChRIS is a cloud-based, open source framework for processing medical imaging data; it was originally conceived by a team at Boston Children’s Hospital and successfully executed with help from the Mass Open Cloud (MOC) and Red Hat.
Working on the ChRIS project is fulfilling in a direct way; it applies open source technology and principles to improve patient care. Doctors shouldn’t have to be computer scientists to be able to use the best innovations in medical image processing technology to improve their patients’ outcomes.
Enabling doctors to make use of leading-edge, yet frustratingly esoteric, software to improve patient care is an example of the larger challenge of UX in open source. Open source software is ubiquitous: it’s running and improving systems and services around the world, and sadly has a well-earned reputation for terrible UX. Technology’s core functionality is not enough: a great UX is necessary to unlock its full potential!
https://www.redhat.com/en/blog/designing-better-user-experience-open-source-software/
For many retailers, improving the customer experience involves simplifying e-commerce to rely on fewer clicks and supplementing text search for the ever-potent, AI-powered visual search feature.
Whether it be for navigating outfit inspiration, as seen on platforms such as Pinterest and ShopStyle or creating hyper-personalized recommendations, witnessed in Spotify and Netflix, the bottom line is through these technologies, retailers further empower their shoppers and guide purchases.
In a similar mission, the winner of Digiday’s Best Retail Technology award, Syte, aims to provide a cutting-edge visual AI search, which offers the necessary immersive experience and improved user journey shoppers crave — all beginning with the shopper’s chosen image.
https://wwd.com/business-news/technology/visual-search-1202880164/v/
While the rise of mobile brings unprecedented convenience to end-users, it also makes for an attractive exploitative touchpoint for cyber threat actors. Given that online retailers will continue to extend the range of services their mobile channels support to cater to consumer needs, mobile is a natural shift for cyber criminals. In just the first quarter of 2018 alone, 55 percent of transactions originated in the mobile channel, and almost two-thirds (65 percent) of fraudulent transactions were attributed to mobile application or browser.
https://www.enterpriseinnovation.net/article/price-mobile-convenience-711001575/
THERE are a lot of exciting stories about companies using AR and VR and about experts suggesting that the technologies are going to revolutionize every industry — from manufacturing to education.
However, if have you actually tried using the technology, it might seem difficult and you might feel that it doesn’t really lend itself to every kind of situation without a lot of adaptation.
Don’t blame the technology for it. The technology, to be clear, has a tonne of potential. It can really help businesses transform their workplace and their strategies.
https://techwireasia.com/2018/10/what-ar-and-vr-can-do-for-your-brand/
Customers are the most important cog in your business. Without them, you don’t have a business. But, despite all the tools we have today to create emotion-rich experiences for buyers, many marketers still struggle to understand their customers and what they really want. This just doesn’t cut it any more, particularly when consumers are actively seeking out connections with the brands they purchase from rather than one-off buying frenzies.
https://mopinion.com/4-steps-successful-customer-obsessed-marketing-strategy/
If you’re reading this then you’ve probably already signed up for a demo with an online feedback software company. Nice going! This is a smart first step in getting yourself acquainted with a particular software. So what can you expect from your demo? Generally speaking, a good software demonstration should provide you with the following: a deeper understanding of the software’s user experience (e.g. navigation and design), a clear explanation of all the benefits the software provides and most importantly, give you the opportunity to ask any questions you might have about the software.
https://mopinion.com/key-questions-to-ask-in-an-online-feedback-software-demo/
While you may be able to recognize and appreciate the work of graphic designers, fashion designers, and architects in your everyday life, you may not think too often about experience designers. But user experience (UX) designers have a huge impact on the products most of us use every day, especially digital products like smartphone apps and websites. A UX designer is in charge of how you interact with a product and the overall experience: What features does it offer? When you click a button on an app or website, where does it take you? Can you find that button? How many clicks should it take to put in your credit card information or sign up for a new account? How easy is it to figure out how to share a link or invite a friend? It’s a UX designer's job to figure that stuff out.
http://mentalfloss.com/article/560531/secrets-user-experience-designers/
Navigating multiple languages, currencies, preferences and expectations is complicated, to say the least. So, how can international brands create a customer experience that appeals to a global audience? Here are some tips.
https://www.digitalcommerce360.com/2018/10/22/building-an-ecommerce-brand-on-a-global-basis/
There are thousands of businesses you could start but how to ensure success. Stories about the founding of any company begin with motivation. Building a technology product startup can be daunting for new entrepreneurs. There are a few essential steps you need to take before starting a business.
https://www.entrepreneur.com/article/322059/
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