Rapidly developing smart retail will see three major trends in 2019, including an emphasis on the human side of business, according to CC Liu, secretary general of Asia AIoT Alliance.
Liu stressed that tech development originates from human nature, with all tech designs aimed at providing consumers with greater convenience. Accordingly designers must grasp users' situations well to provide better services. He continued that Amazon unmanned stores, for instance, allow consumers to take things from the store without having to pay at the counter.
The second trend is creating more convenient UI (user interface) and more friendly UX (user experience) to facilitate purchases, Liu said, adding that based on consumer psychology, consuming is quite an impulsive behavior and therefore how to shorten the transaction process will be crucial for further upgrades in smart retail operations.
The third trend is that smart retail will entail AI as the core. Liu said that AI is not almighty but serve as a helper to decision making. AI can be utilized to analyze big data to provide references for managers in handling distribution, pricing, marketing and new product development, while also further predicting market trends and facilitating customized services, according to Liu.
https://www.digitimes.com/news/a20181112PD214.html/
Artificial Intelligence (AI) systems are finding their way into customer service, scientific development and more. Many marketers have been waiting for the option to use AI systems to solve problems in their niche. Many professional marketers are wondering when these systems will be ready.
Evaluating AI for a complex need in marketing ultimately comes down to examining the challenges that marketers face today. Not every average marketing agency has the budget aside that they can use to develop AI systems or use deep learning algorithms. The problem with most AI systems is that they commonly take a lot of computing power and development before they can get off the ground and produce reliable results.
https://www.business2community.com/marketing/is-marketing-with-artificial-intelligence-ai-now-a-user-friendly-experience-02137966/
While the Internet of Things or IoT is touted as the next big thing in the communication technology world and is said to connect over 30 billion devices in next five years and generate revenues in multiple of trillions, industries are not very sure what verticals would drive the initial growth where to put their money in.
Research firm Gartner came to rescue last week with its top 10 IoT trends predictions that aim at easing out some confusion and offer a bit clarity into the areas that would drive growth in the fields of IoT in the next five years.
https://www.teleanalysis.com/analysis/top-10-iot-trends-next-5-years-gartner-29173/
'But the user-experience movement has faltered in the world of healthcare, where physician productivity has been hobbled by poor UX. When you have increasingly burned-out physicians having to spend twice as long at the computer as they do with patients, something has gone horribly awry.
I spoke with Dr. Christine Sinsky, Vice President of Professional Satisfaction at the American Medical Association, about how to best turn the tide and drive radical productivity for physicians and health systems. She has written about the need to restore the joy of medicine and address physician burn-out, and what I learned from her ties directly back to those Web 2.0 days.'
https://medcitynews.com/2018/10/a-user-experience-revolution-is-needed-to-achieve-radical-productivity-in-healthcare/
Every business wants to create and maintain a loyal customer base. According to Edelman, customers that continue to support your brand over time will spend 67% more than your new customers. In other words, your most loyal customers are critical to the success of your business. That is why it’s important to measure loyalty and continuously to ensure your customers are satisfied with your brand. Tackling this challenge is done best by going directly to your customers for input. So get started and try one of our free loyalty survey templates from the Survey Marketplace!
https://mopinion.com/free-templates-for-loyalty-surveys/
Mopinion has just released a new machine learning technology within its digital feedback analytics platform: automatic feedback categorisation. This technology employs machine learning techniques that make the analysis of qualitative feedback data – by way of labeling and categorisation – a much more fluid and systematic process.
https://mopinion.com/machine-learning-technology-for-advanced-feedback-categorisation/
With a growing number of organisations going ‘mobile first’ in their IT activities, enterprise mobility is a trend that’s here to stay. In fact, many would say it’s the ‘new normal’. Alex Meehan reports
https://www.businesspost.ie/technology/user-experience-everything-mobility-431537/
In India, banking services are progressively being accessed by users by downloading mobile-banking apps to their smartphones and customer acceptance of these banking services is currently on an all-time high. However, the most important factor which is often underestimated is the overall user experience. Research also points out that nearly half the millennial customers are dissatisfied with mobile banking and online banking services.
Keeping in mind the increasing dependency on mobile banking, there is a need for banks and financial institutions to reassess and reconsider their mobile banking strategies. Hence, it’s imperious to integrate user experience as a value-adding differentiator to increase customer satisfaction and loyalty. Another recent study on user experience for mobile banking revealed that there is a correlation between user experience and mobile banking. It states that these two needs to go hand in hand to increase adoption and usage numbers, especially in developing countries.
http://www.businessworld.in/article/5-Effective-Ways-to-Improve-Your-Mobile-Banking-User-Experience/02-12-2018-164654/
Design is about solving problems. When it comes to user experience (UX), design matters a lot. Like promoting the brand, getting users to take action, providing a fast response — several factors need to be considered to make sure users keep coming back for more. Even after optimizing all these factors, certain user interfaces fail to achieve the expected reception. This is why companies leverage experimentation platforms to test and optimize all the aspects of a product before making it available to the users. Even after enough optimizations, companies do not immediately launch it universally. Instead, they prefer a staged rollout.
http://techgenix.com/user-experience/
Sharan Grandigae’s Redd Experience develops systems with an easy-to-use approach
The adage ‘What’s in a name’ comes back to haunt Sharan Grandigae every time he thinks he has a cool idea. His first start-up was called Dhraya. No one understood its meaning and neither did Sharan.
He then went on to develop a new product called Obi, which, Sharan explains, is the “sash that you wear on the kimono, the traditional Japanese dress, that keeps all the levels together”. Since the software product in question took care of the inventory of a company, “which has many layers to it, we derived a name from that idea,” says Sharan.
https://www.thehindubusinessline.com/specials/emerging-entrepreneurs/designing-a-user-experience-with-a-human-element/article25599689.ece/
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