Design is about solving problems. When it comes to user experience (UX), design matters a lot. Like promoting the brand, getting users to take action, providing a fast response several factors need to be considered to make sure users keep coming back for more. Even after optimizing all these factors, certain user interfaces fail to achieve the expected reception. This is why companies leverage experimentation platforms to test and optimize all the aspects of a product before making it available to the users. Even after enough optimizations, companies do not immediately launch it universally. Instead, they prefer a staged rollout.
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