What man wouldn’t want to wear a pink bunny onesie?
You know! The kind 9-year-old Ralphie got from his aunt in ‘A Christmas Story,’ and then — mortified — had to don for the family.
Kohl’s sells them in its men’s section, along with Chewbacca, Elf, gorilla and shark onesies, and other white elephant specials.
Making shopping fun and an experience instead of a chore is part of brick-and-mortar retail’s answer to the rise of online shopping, said Barbara Kahn, professor of marketing, Wharton School, University of Pennsylvania.
http://thecourier.com/breaking-news/2017/11/21/stores-adapt-to-online-shopping-challenge/
In product design or user experience design, we are much more familiar with techniques such as user interviews, questionnaires in the initial phase. The raw data collected by the requirement gathering methods are then synthesized by competitor analysis, user flows, use cases, heuristic evaluations. We visualize this information by persona generation and designing visual designs to visualize how the actual product going to be. Somewhere on the line, we have to consider the actual users who will be using this application as well. The world that the real users live in may differ from how we imagine it to be. The proper understanding of how the product that the designers create will help the real users who are outside the development environment would be a definite plus to creating better engaging and usable products.
https://uxplanet.org/storyboarding-in-ux-and-trips-and-hacks-e6eb7a9f052a/
Customers always have suggestions on how you can improve your website. It’s just a matter of giving the opportunity to express those thoughts. With a suggestion box, you give them that chance, gaining insight into bugs, as well as how to improve content, services, your product and more.
https://marketplace.mopinion.com/survey-templates/suggestion-box-feedback-website-ux/
For brands to thrive in the digital age, merely doling out exemplary products and services is certainly not enough. It's the era of the user (customer) and giving a superior user experience (UX) has become an imperative formula that dictates brand success.
User experience (UX) is the field of design that organises and aligns all the interfaces of a company, such that a customer eases his way through the digital platform. Sharan Grandigae, founder and CEO of Redd, a UX design company, says UX is the best indicator of the clarity of vision of a company's promoters, the efficiency of operations and profitability of the company. "A company whose primary business interface with its customers is digital, cannot ignore getting this right, as UX can increase conversion and referrals and reduce operational costs."
http://www.dnaindia.com/business/report-superior-ux-2646953/
"I want to focus on revenue again with you this week because, not only is it great for your bottom line, but it’s a lot of fun!
One current e-commerce client of ours had some great mobile traffic but a really poor conversion rate. Despite getting great numbers, they just weren’t seeing the revenue they should have been. We did a simple UX fix and that caused organic mobile revenue to rise 600%!"
https://www.smartcompany.com.au/technology/seo/ux-fix-increase-revenue/
Traditional levers for managing tail spend i.e. analytics based buying methodologies and frameworks will continue be applied at the backend, these will get augmented with the new lever of user experience at the top.
http://www.forbesindia.com/blog/technology/tail-spend-management-enhancing-user-experience/
It’s getting harder every day to protect an organization’s data from external and internal and threats. With the new norm of employees accessing all types of apps in the cloud, there is no longer a viable security perimeter that organizations can protect. This is all the more concerning given the number and severity of cybersecurity threats bombarding organizations today.
https://www.csoonline.com/article/3261564/data-protection/take-a-new-approach-to-data-security-protect-all-of-it.html/
Want to take a quick tour of the core features our customer feedback software has to offer? Mopinion’s newly released demo clip highlights a number of features available by giving you a guided tour of our software.
https://mopinion.com/take-a-tour-mopinion-releases-demo-clip-on-customer-feedback-software-core-features/
End User Experience Monitoring also known by its acronym EUEM is the analytical process of understanding how a user experiences an application.
There are many tools and solutions available to help with EUEM, and most of them revolve around 3 basic ideas:
+ User Experience Management
+ Synthetic Monitoring
+ Real User Monitoring
User Experience Management uses code installed on web pages to monitor and capture details about every interaction.
https://dzone.com/articles/taking-a-major-step-to-better-end-user-experience/
Customer Experience Management (CEM) is big business. In an environment where retaining customers is just as important as winning new ones, the battle lines between competing businesses have shifted significantly in recent years.
https://mopinion.com/taking-customer-experience-management-to-the-next-level/
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