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  1. For a successful website or mobile app, user experience and interaction are critical factors which calls for testing, feedback and refinement during and after the design process. This is where feedback comes in handy.
    https://mopinion.com/top-visual-feedback-tools-an-overview/
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  2. Interested in collaborating with a software partner that puts the online Voice of the Customer at the heart of every organisation? Well now you can. Mopinion has just launched its very own Mopinion Partner Programme and is now inviting partners to join.
    https://mopinion.com/mopinion-launches-partner-programme/
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  3. So as I was going through all of the possible scenarios in my head (which we all know is an endless cycle thanks to George R.R. Martin’s genius writing), it dawned on me that Game of Thrones has a lot of cryptic, yet valuable tips when it comes to digital feedback. Let’s take a look at what can be learned…
    https://mopinion.com/3-lessons-to-be-learned-from-game-of-thrones-about-digital-feedback/
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  4. When working on websites and designing them with your team, there can be so much back and forth in emails and messages. It’s awfully difficult to keep up with long email chains that stretch out all over your inbox. Lots of team members means lots of email threads to keep up with. What to do?
    https://mopinion.com/top-10-website-annotation-tools/
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  5. Mopinion is proud to announce that capturing visual feedback is now part of its service offering within the Mopinion Feedback Analytics software. This type of feedback allows our users to take an even closer look at how visitors experience their websites and mobile apps. So how does it work?
    https://mopinion.com/mopinion-adds-visual-feedback-to-its-feedback-analytics-software/
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  6. The way businesses approach customer experience (CX) is shifting, along with driving a fundamental change in company culture. Leaders who are invested in improving customer experience have discovered that if they first focus on shaping company culture from the inside, everyone from the customers to the stakeholders benefit.
    https://mopinion.com/be-a-better-leader-by-improving-the-customer-experience/
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  7. It’s quite evident that the online buying process is no longer a linear one. Consumers are entering eCommerce websites from a myriad of different devices and online channels. And in the midst of all this chaos, your business needs to find a way to reel these consumers in as well as nurture them once they’ve entered your website.
    https://mopinion.com/optimising-the-online-customer-journey-for-ecommerce-websites/
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  8. A Feedback button on your website is a great way to start gathering insights into WHY your visitors do what they do on your site. Using their feedback you can make improvements to the User Interface (UI), fix bugs and ultimately improve conversion rates.
    https://mopinion.com/how-to-increase-feedback-response-rates/
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  9. I’ve had the joy of working with a number of companies who have kick-started their new online customer feedback journeys. A favourite pastime here at Mopinion is to look at some of the more outlandish feedback comments that users of our platform receive. It was in one of these recent sessions that the thought popped into my head of ‘what must our clients think when they see this?’
    https://mopinion.com/the-three-categories-of-online-customer-feedback/
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  10. Looking for ways to optimise your online channels for your customers? Do you want to know why that one customer left your online funnel for what seems like no obvious reason? Obtaining insights into how you can tackle the different obstacles keeping you from achieving a smooth customer journey are pivotal to your business’ success.
    https://mopinion.com/mopinion-to-participate-in-keynote-at-talent-circle-conversion-optimisation/
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Mopinion: The Leading User Experience Tool

Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.