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  1. In the digital era, products no longer can win on capabilities alone. Speed to market and buyer experience now matter just as much to customers as the extent to which a product meets a pressing need or outperforms competitive offerings. Against this backdrop, software developers find themselves under increasing pressure, left with no choice but to develop apps that provide everything customers want, are delivered on time and are continuously updated, all while ensuring a user experience that’s never short of flawless. There’s simply no margin for error, and that’s why more developers than ever are turning to continuous testing.
    https://devops.com/the-4-keys-to-effective-continuous-testing/
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  2. We’re very happy to announce that the release of our newest machine learning (ML) technology – automatic feedback categorisation – was a successful one! As a next step, we want to make sure our users know how to get the most out of this new feature. That is why we’ve created this little guide to Mopinion’s New Machine Learning Technology.
    https://mopinion.com/best-practices-mopinions-machine-learning-technology/
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  3. What does your business want to achieve with online feedback? That is the first question you and your digital team will want to ‘chew on’ before initiating any kind of online feedback programme. Identifying goals is a good first step in setting up a powerful feedback strategy as your strategy must revolve around these goals.
    https://mopinion.com/5-types-of-online-feedback-form-questions/
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  4. Customer experience is all about personalization today. In fact, both marketers and consumers agree on this in overwhelming figures; 96% of marketers polled know how important personalization is in forging strong relationships between customers, and 81% of consumers have a strong expectation that their preferred brands know who they are.

    Of course, establishing high levels of personalization isn’t necessarily an easy task to accomplish. Such a task requires not just robust datasets but a suite of strong tools. UX design is often one of the best tools to accomplish this task, but even so, there are plenty of ways that even the savviest and most talented UX designer can go astray. That’s why we’ve gathered some of the best UX hacks to better provide personalization options for your customers.
    https://www.business2community.com/customer-experience/ux-hacks-for-better-customer-personalization-02154768/
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  5. Web design has already changed a great deal, primarily with the development of UX design. And now, as data science advances into the niche, we can expect it to change even more. As teams seek to hit that fine note which will make a website or app ideally user-centric, pairing UX designers and researchers with data analysts could eliminate plenty of guesswork and fine-tune both the creative process and its outcome. Here is how data science can help bring UX design to a whole new level.
    https://insidebigdata.com/2019/01/01/can-data-science-improve-ux-design/
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  6. User Experience experts have logged countless hours learning about human behavior and typically asked questions to discover unique attributes for the customers. Frequent queries have raised for UX design to understand the customer needs. Then they came with a toolkit to help learn as much as they can about the customers to gather data-driven visual insights to drive the people to do what they want them to i.e. converting .

    That’s the reason why you need both the UX and CRO to work together for not the users but also give them what they are looking for in an enjoyable way. Here are some ways to implement proper UX which helps to aid your conversion rate optimization effects.
    https://businesscomputingworld.co.uk/t/how-great-user-experience-high-conversion-goals/934/
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  7. CIOs around the world are increasingly focused on the digital transformation of their businesses, partly because their CEOs are increasingly recognizing that digital business is the key to success in their future. As they evaluate how to drive their digital transformations, a top investment priority is business intelligence and analytics. Data is the fuel that powers the digital economy and analytics is the mechanism that transforms that raw material into usable assets that will make them successful. A good understanding of analytics trends is critical for CIOs and their teams across all industries.
    https://tdwi.org/articles/2019/01/02/adv-all-8-analytics-trends-that-will-shape-your-future.aspx/
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  8. "People have increasingly higher expectations and demands for better shopping experiences. While we just finished the holiday season when purchasing is at its highest, customers pay attention to their experiences and make buying decisions based on their satisfaction all year round. A key factor in customer experience includes easy access to products and services leveraging mobile apps. The following statistics emphasize my point:"
    http://customerthink.com/why-mobile-is-a-key-factor-in-winning-customer-experience-infographic/
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  9. If you currently use Medium as a text editor, you’re not alone. A huge percentage of people will not use a product the way they were meant to be used.

    UX Mapping methods can help us get a clearer picture of how people solve their problems with or without the products we make and identify pain points in the user experience.
    https://blog.prototypr.io/mapping-the-user-experience-1e9b38aba34d/
    Tags: , , , by eringilliam (2019-01-03)
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  10. Another year has passed and humanity, for better or worse, remains in charge of the planet. Unfortunately for the robots, TNW has it on good authority they won’t take over next year either. There’s always 2020.

    In the meantime, here’s what the experts think will happen in 2019:
    https://thenextweb.com/artificial-intelligence/2019/01/02/heres-what-ai-experts-think-will-happen-in-2019/
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Mopinion: The Leading User Experience Tool

Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.