The user experience (UX) is all-important in the modern business sphere. The experience your target audience has from the moment they click on your website to (ideally) making a purchase creates impressions. Your website should guide users smoothly along the buyer journey. It should engage with them through meaningful interactions. If your website falls short of expectations, you will lose them to your competitors.
One of the best ways to decrease your bounce rate and boost conversions is to avoid these six common UX mistakes.
Learn about them here:
https://usabilitygeek.com/most-common-ux-mistakes/
An effective e-commerce product page captures the audience’s attention and compels them to convert to paying customers.
Many e-commerce businesses believe a product page is all about high-resolution images with detailed descriptions for each product.
Although these are important areas that need to be considered, thinking that they are the only elements needed to win the game for you is overly simplistic.
In this post, I'll discuss the elements that make a product page captivating for visitors. I'll discuss in detail the things you should consider doing on your product pages so that they stand out from the competition.
https://moz.com/blog/heres-how-to-create-a-product-page-that-converts/
Podcasts have become really popular in recent years, especially among people who are always on the go. They offer both information and entertainment in bite sized chunks and the best part is: you can listen to them whenever and wherever, whether that’s in the car on the way to work, while you’re doing your laundry, or in the middle of a workout! You only need your phone and headphones. And interestingly enough, as podcasts continue to grow in popularity, so does their topic diversity.
http://mopinion.com/podcasts-every-digital-marketer-should-listen-to/
For most people, a call to customer service is about as exciting as a trip to the dentist. No one enjoys being put on hold, waiting to repeat the same information to a second or third agent, getting dropped and starting again, all just to access your own information or account. It’s an experience that can feel alienating and frustrating – not the way most companies want their customers to feel.
http://customerthink.com/seize-the-opportunity-to-differentiate-with-ai-powered-digital-experiences/
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