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  1. Things move quickly in the mobile app universe. To succeed in the field of mobile UX design, designers must have the foresight and prepare for new challenges around the corner.

    To simplify the task, I’ve listed the biggest, impactful trends for 2018 and, most likely, beyond.
    https://uxplanet.org/12-mobile-ux-design-trends-for-2018-5b4ce7e8445f/
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  2. When a user visits your website, the type of experience they have plays a great part in whether or not they will be engaged enough in your site that will result in a conversion. Web builders who take the time to ensure that they're site has an increased amount of user engagement will likely experience an increase in their conversion rate.
    https://growthhackers.com/articles/12-ux-tips-to-boost-your-website-engagement-user-experience-for-a-better-conversion/
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  3. User feedback is the key indicator of customer experience. Having access to the customer insights puts you as a marketer at a competitive advantage. In fact, user feedback will also enable you to prioritise and address issues that surface, putting you one step closer to reaching a profitable conclusion and closing the loop. That is why it’s important to have the right user feedback solution in place, depending on your needs and of course, budget. In this article we will zoom in on several free user feedback solutions that are great for digital marketers who are on a budget.
    https://mopinion.com/free-user-feedback-solutions-digital-marketers-budget/
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  4. Have you already started planning your marketing strategy and budget for 2018? Be prepared to face questions regarding the app marketing tools and resources you will be using.
    https://uxplanet.org/15-absolutely-awesome-app-marketing-tools-to-use-in-2018-25587514eb17/
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  5. The demand for constant availability of apps, sites and services is nothing new. Digital users are only getting more demanding, and businesses that ensure their services are ‘always up’ and performing will dominate those who can’t successfully tackle performance issues.
    http://www.softwaretestingnews.co.uk/2018-time-tackle-new-customer-experience-challenges/
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  6. To be a digital marketer, you must have a knack for applying a proven strategy and driving results fast.

    With today’s live data and a shrewd way of pointing success back to effort, marketers are bound for instant gratification.

    Yet, after achieving and sustaining success, some marketers reach an impasse. They face a performance plateau—wheels still spinning but in neutral.
    http://socialbarrel.com/effective-tips-optimize-user-experience-digital-marketing/115111/
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  7. Collecting and analysing in-app feedback can be very straightforward – provided that you have the right tools and methodology in place to do so. In a previous article, we outlined several reasons why collecting in-app feedback is important for the mobile user experience. The next step is to demonstrate how this feedback can be collected. There are three options to choose from when it comes to collecting feedback in-app – all of which offer their own advantages and drawbacks. These methods include: Webviews, SDKs and APIs.
    https://mopinion.com/collect-in-app-feedback-webview-sdk-api/
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  8. Providing a superior user experience is not only important to customer satisfaction, it’s also a component in Google’s rankings. Ecommerce sites present unique challenges for SEO – they have a lot of moving parts, with often hundreds if not thousands of pages and dynamic components.

    In the fast-paced world of online retail, the role SEO plays in user experience can sometimes get lost in the shuffle. However, ignorance or disregard of SEO best practices can impact a website’s visibility in search engines, organic traffic, and ultimately conversions.

    Here are four SEO strategies to keep top of mind to improve UX in the dynamic world of ecommerce:
    http://multichannelmerchant.com/blog/4-seo-strategies-to-improve-ux-on-an-ecommerce-site/
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  9. I'am loving the strides that Medium takes in improving its overall design and UI, to bring the best possible user experience to its ever-increasing audience. The number of stories flooding the system never seems to slow down, and curating content becomes harder with each passing day.
    https://uxplanet.org/4-things-i-love-about-mediums-ux-ui-fb1a26beb496/
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  10. Winter is coming, which means it’s time cozy up by the fire, grab some hot cocoa and get lost in that book you’ve been meaning to dive into. For UX Designers, this is a good opportunity to catch up on some design-specific reading. There are plenty of resources out there that will give you a deeper understanding of the principles behind UX design as well as some practical tips and tricks you can apply to your website or mobile app. From beginners to senior UX designers, we’ve got UX books out there for all levels of experience.
    http://mopinion.com/best-user-experience-ux-books-this-winter/
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Mopinion: The Leading User Experience Tool

Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.