In the modern world, flawless design and functionality of digital assets – including your website, social media content and marketing materials – is essential to keeping customers engaged. A top-notch product or thoughtful blog post will go ignored and unseen if it's housed on a site with a poor user experience. To that end, it's important for web developers and marketers alike to keep up with the latest trends and consumer expectations. Members of Forbes Agency Council offered their take on popular design trends popping up in this space, and how you can integrate those trends into your branding.
https://www.forbes.com/sites/forbesagencycouncil/2018/01/05/12-design-trends-to-integrate-into-your-web-development-and-marketing/#18024c127f17/
Things move quickly in the mobile app universe. To succeed in the field of mobile UX design, designers must have the foresight and prepare for new challenges around the corner.
To simplify the task, I’ve listed the biggest, impactful trends for 2018 and, most likely, beyond.
https://uxplanet.org/12-mobile-ux-design-trends-for-2018-5b4ce7e8445f/
When a user visits your website, the type of experience they have plays a great part in whether or not they will be engaged enough in your site that will result in a conversion. Web builders who take the time to ensure that they're site has an increased amount of user engagement will likely experience an increase in their conversion rate.
https://growthhackers.com/articles/12-ux-tips-to-boost-your-website-engagement-user-experience-for-a-better-conversion/
User feedback is the key indicator of customer experience. Having access to the customer insights puts you as a marketer at a competitive advantage. In fact, user feedback will also enable you to prioritise and address issues that surface, putting you one step closer to reaching a profitable conclusion and closing the loop. That is why it’s important to have the right user feedback solution in place, depending on your needs and of course, budget. In this article we will zoom in on several free user feedback solutions that are great for digital marketers who are on a budget.
https://mopinion.com/free-user-feedback-solutions-digital-marketers-budget/
Have you already started planning your marketing strategy and budget for 2018? Be prepared to face questions regarding the app marketing tools and resources you will be using.
https://uxplanet.org/15-absolutely-awesome-app-marketing-tools-to-use-in-2018-25587514eb17/
If you want to engage with your prospects successfully, you need to launch a multi-pronged marketing effort. That being said, the importance of optimising your email marketing strategy can’t be overstated.
https://mopinion.com/email-marketing-best-practices-for-2020/
While website personalisation is by no means a new concept, many sources such as McKinsey claim that ‘the exciting promise of personalisation is not here yet”. This is because there is still so much in terms of technology, data and analytics that we have yet to delve into. It has – however – becoming a very trending topic over the last few years seeing as how it is an item on just about every digital customer experience trends list this year. So we thought why not give you some tips on which website personalisation tools you might want to consider.
https://mopinion.com/website-personalisation-tools-that-increase-conversion/
The demand for constant availability of apps, sites and services is nothing new. Digital users are only getting more demanding, and businesses that ensure their services are ‘always up’ and performing will dominate those who can’t successfully tackle performance issues.
http://www.softwaretestingnews.co.uk/2018-time-tackle-new-customer-experience-challenges/
User experience is the feelings of users when using products, under the joint action of products, people and the environment. As technologies develop, and new products and services emerge in an endless stream, the behavior and psychology of consumers are constantly changing. We will analyze and summarize the user experience trends from four latitudes: technology, hardware, environment and users. In this changeable industry, we have to understand these trends when we are designing and improving new designs, and preparing for the upcoming future.
http://blog.usejournal.com/2019-2020-design-trend-ux-7b10ae1872bb/
To be a digital marketer, you must have a knack for applying a proven strategy and driving results fast.
With today’s live data and a shrewd way of pointing success back to effort, marketers are bound for instant gratification.
Yet, after achieving and sustaining success, some marketers reach an impasse. They face a performance plateau—wheels still spinning but in neutral.
http://socialbarrel.com/effective-tips-optimize-user-experience-digital-marketing/115111/
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