While the rise of mobile brings unprecedented convenience to end-users, it also makes for an attractive exploitative touchpoint for cyber threat actors. Given that online retailers will continue to extend the range of services their mobile channels support to cater to consumer needs, mobile is a natural shift for cyber criminals. In just the first quarter of 2018 alone, 55 percent of transactions originated in the mobile channel, and almost two-thirds (65 percent) of fraudulent transactions were attributed to mobile application or browser.
https://www.enterpriseinnovation.net/article/price-mobile-convenience-711001575/
Mobile management is the way of the future. Statista estimates that by 2021, mobile e-commerce will make up 54% of U.S. e-commerce sales, making effective mobile sites a vital element for e-commerce companies.
To find out which e-commerce mobile mistakes should be avoided to stay relevant, I asked a panel of entrepreneurs from YEC the following question:
https://thenextweb.com/contributors/2018/11/01/mobile-e-commerce-mistakes-all-entrepreneurs-should-avoid-to-stay-relevant/
"People have increasingly higher expectations and demands for better shopping experiences. While we just finished the holiday season when purchasing is at its highest, customers pay attention to their experiences and make buying decisions based on their satisfaction all year round. A key factor in customer experience includes easy access to products and services leveraging mobile apps. The following statistics emphasize my point:"
http://customerthink.com/why-mobile-is-a-key-factor-in-winning-customer-experience-infographic/
It is no longer enough to merely provide a desktop responsive website for mobile devices; today’s consumers demand more. Getting the mobile experience right is vital, with more online searches taking place on mobile and mobile-first indexing from Google, you simply cannot afford to leave it as an afterthought.
Mobile users are no longer considered as rushing and ‘on the go’; they use their smartphones all the time. Beyond just being the nearest device to hand, the smartphone provides an instant and accessible connection to each and every type of media that users want to consume.
https://www.thedrum.com/opinion/2019/04/02/five-ways-create-great-mobile-user-experience/
A growing amount of companies are starting to realise that by attuning to their customer’s needs, they can grasp more opportunities for their own gain. One of these opportunities is the demand for mobile access to information regarding your company, be it regular company details or entire webshops.
https://mopinion.com/mobile-development-tools-an-overview/