Mobile apps have become a reserve for large corporations and businesses. Every business is looking forward to taking advantage of the mobile platform. A mobile app can help business owners:
• Provide customer service
• Add value
• Make money
• Do their business
A mobile app should solve a problem for a company or a customer. It will allow the users to do something or move rather than in person or computer.
https://www.bmmagazine.co.uk/business/6-apps-that-will-improve-your-business-productivity/
Have you ever tried a video streaming app and then been so frustrated by the sheer number of ads that you decided to uninstall within minutes of downloading? Or have you ever installed a mobile app that promised to make your to do list more functional only to begin scratching your head, wondering how to use the gnarly abundance of menu options?
Both of these examples show the deadly effect that a poor user experience (UX) can have on your app. See, UX isn’t only an art. It’s also a science with very clearly defined principles. And mastering those principles can lead to a better app and happier users.
https://clevertap.com/blog/user-experience/
Finding ways to create and maintain a relationship with your customers is the number one priority to many companies. Some companies are good at this while some are not. Technology really helped in this area but in most cases, it’s not the only answer.
Take apps, for example. They can be quite a double-edged sword. Starbucks, for instance, has a Breakfast on Us promotion where you get stickers each time you buy something from them and once you fill it out you get something for free. This works well for people who go to the store. But Starbucks also promotes their app – like crazy. And this is a problem because people who want to buy through the app often forget about the card and get no additional value. When they realize this, they get mad. And, their experience is ruined.
https://www.paymentsjournal.com/retail-mobile-apps-they-can-affect-the-entire-user-experience/