Digital transformation is one of the most used buzz phrases of the last few years. Businesses in all industries are looking to change their operations, make them more efficient, more cost-effective and more productive. The key thing to remember is that digital transformation as a concept means different things to different businesses. It’s, therefore, important to consider what it means for your business before embarking on the journey.
https://www.information-age.com/pain-out-of-digital-transformation-123478688/
When Pokémon go was launched, do you remember how many crazy people were randomly walking on the road, searching for poke balls and Pokémons at the public place which created a record of 500 million users in just 2 months. This Augmented Reality inspired game not only tickled everyone’s senses but showed the world what future has in store.
This is the kind of user experience we are dealing with today.
http://customerthink.com/user-experience-ux-is-at-the-heart-of-digital-transformation/
Today, startups that build tools for businesses looking to automate their customer service experience and operations are being acquired by global companies.
Though they may have the necessary automation tools that may be required during the digital journey, they may not necessarily have the experience to accelerate the digital transformation itself.
User/Customer Experience (CX) is the most important element in the journey of digital transformation that every organisation should be striving to improve.
https://yourstory.com/2018/12/uxcx-important-journey-towards-digital-transformation/
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