When Pokémon go was launched, do you remember how many crazy people were randomly walking on the road, searching for poke balls and Pokémons at the public place which created a record of 500 million users in just 2 months. This Augmented Reality inspired game not only tickled everyone’s senses but showed the world what future has in store.
This is the kind of user experience we are dealing with today.
http://customerthink.com/user-experience-ux-is-at-the-heart-of-digital-transformation/
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