While it may just sound like a tech buzzword, digital transformation is so much more than that. The digital transformation is a complex and sometimes even daunting process that impacts multiple aspects of your business – all with the goal of creating efficient digital operations. And this process involves not only meeting the demands of changing technology, but also working in a way that adapts to these changes. Is your organisation struggling to keep up? Then keep reading…
https://mopinion.com/10-must-read-guides-to-digital-transformation/
A complete overhaul of healthcare’s digital user experience to bring forth high-quality and innovative care is a huge undertaking. But the physicians and facilities that prioritize patient experience will see an increase in satisfaction when the digital user experience improves. According to HBR, 97% of patients surveyed were satisfied with their first telehealth experience. And 74% of patients felt that the interaction improved their relationship with their provider.
According to a recent study completed by SAP Center for Business Insight, 400 global C-level executives agreed that digital transformation is critical to survival and healthcare organizations are in the early stages of this journey.
https://www.forbes.com/sites/danielnewman/2018/04/20/why-digital-transformation-in-healthcare-needs-to-prioritize-user-experience/
Digital transformation remains a hot topic in the C-suite. However, transformation efforts are meeting with mixed results. Over 60 percent of companies Lopez Research surveyed strongly agreeing with the statement "Our digital transformation efforts are moving slower than expected." Successful digital transformation efforts require a company to operate its business effectively while simultaneously navigating people, process and technology changes. The delicate balance of execution and evolution requires a company to lean on its strategic vendors for assistance.
Companies like SAP are at the core of businesses operations for a diverse range of companies such as Bosch, Nestle and Royal Dutch Shell. To learn more about how various industries are approaching digital transformation, I attended SAP's SAPPHIRE and ASUG conference. The conference provides ample opportunity to discuss the challenges and opportunities of digital transformation initiatives with various business leaders and SAP executives. There were at least seven key takeaways that every business leader should consider as they build transformation strategies.
https://www.forbes.com/sites/maribellopez/2018/07/19/7-tips-to-design-winning-digital-transformation-strategies/#698878a144e2/
Today’s marketers are placing the ‘customer’ at the front and center of all its processes as key to sustaining and growing the brand and business.
Customers are more demanding than before. That is why Customer Experience (CX) is critical for companies to differentiate themselves from competition, improve customer satisfaction, foster loyalty, reduce churn and ultimately, increase revenue.
http://business.inquirer.net/252024/customer-experience-cx-biggest-driver-digital-transformation/
E-commerce business models are undergoing a dramatic shift. Initially businesses relied on consumers to do the 'heavy lifting' to discover the product and to make the purchase decision. The vendor's role was to ensure that the product was discoverable and — most importantly — available at the geographic location where the transaction potentially would take place.
But the new e-commerce business model is optimized by driving the consumer to subscribe to 'an experience.' Think of Spotify or Apple Music, for example. The customer purchases access to a seemingly endless supply of music and tools that ensure their experience is maximized. The focus of the experience moves from a 'warehouse experience' to more of a concierge, personalized and curated experience. The consumer has already purchased, and so the emphasis is placed on ensuring that they stay engaged and active. Most importantly, the service makes recommendations and learns what the consumer likes, making the discovery of music a delight. In this model the better the tools engage the customers the better the company will prosper.
https://www.retailcustomerexperience.com/blogs/digital-transformation-driving-the-personalized-retail-customer-experience/
For any enterprise embarking on a digital transformation journey, there is an unavoidable tinge of excitement as the organization prepares to change and evolve. Yet, despite this enthusiasm, all companies preparing to undergo digital transformation face a multitude of challenges, most of which cannot be anticipated. There is however one common fear facing enterprises: the fear of the unknown.
The truth is that few companies fully understand what they are getting themselves into. Justification for digital transformation is often a matter of survival: the need to drive efficiency, embrace business agility, elevate the customer experience, take web 2.0 competitors head on, and many other compelling business outcomes.
https://www.itproportal.com/features/digital-transformation-how-enterprises-can-up-their-game/
More and more government agencies and NGOs are starting to focus on what is called ‘the online citizen experience’. In fact according to an Accenture survey, nearly 65% of public service leaders have claimed that a personalised, online citizen experience is one of their highest priorities. However, in order to achieve this, these agencies must digitise their efforts and start catering to their citizens in an online environment. So how do they do that exactly?
https://mopinion.com/government-agencies-ngos-online-customer-centricity/
For some enterprises, digital transformation is just about lowering costs. Although reducing expenses is one potential benefit of digital transformation, forward-thinking companies understand that digital transformation is also about improving the experience for external and internal users.
Bose Corporation, one of the world’s largest audio equipment providers, developed a digital transformation strategy that focused on enhancing the employee experience. Consequently, the technological changes have made Bose a better place to work.
https://www.enterprisemobilityexchange.com/eme-managed-mobility/articles/bose-chris-mccann-digital-transformation/
User experience, edge computing and AI will continue to dominate as key trends in 2019 as organisations put particular focus on simplifying their enterprise architectures. We will see organisations transform for the everything-as-a-service economy and changing the way they operate. Advances in technology and business demands mean that enterprise technology is unrecognisable from what it just five years ago, with a focus on technologies that can boost people productivity and the ability to serve customers.
In Australia, a 2017 report by economics and strategy consulting firm AlphaBeta revealed that if the rate of automation is doubled, it will take away on average four hours of work each week from Australian workers over the next 15 years. Additionally, Australia should double its pace of artificial intelligence and robotics automation to reap an AUD$ 2.2 trillion opportunity by 2030, while also urgently preparing to support more than 3 million workers whose jobs may be at risk.
https://itbrief.com.au/story/key-trends-bolstering-digital-transformation-in-2019/
Mopinion is happy to announce its expansion to the French market as well as the appointment of a dedicated French sales team, led by Head of Sales for France, Fanny-Laure Thomas. This expansion is part of our greater strategy to better cater to the needs of its French clients, including the world’s largest sporting goods retailer Decathlon and cultural products retailer Cultura, as well as extend our footprint to more European organisations.
https://mopinion.com/mopinion-expands-its-presence-in-france/
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