According to iProspect estimates, the travel industry is missing out on £900 million a year in potential revenue due to this poor mobile performance.
SaleCycle has recently conducted some research on increasing online travel bookings, looking at mobile optimisation. All but one of the top 50 travel sites were ‘mobile-friendly’ i.e. they were tailored in some way to a small screen, but good mobile UX goes deeper than that.
In this article, I’ll look at the UX elements that go into a better mobile experience on travel sites, and some mistakes to avoid.
https://www.econsultancy.com/blog/70215-what-makes-a-travel-website-usable-on-mobile/
There is tension in every sector of ecommerce between the friction-free, one-click-style purchase experience and the important requirements of fraud prevention. This is particularly exacerbated in the travel industry.
https://www.tnooz.com/article/the-tension-between-fraud-prevention-and-user-experience-in-the-travel-industry/
