Imagine you’re at an industry conference. It’s happy hour, so you grab a drink and turn to the attendee next to you. What do you do next? You don’t just throw a business card at them and walk away. If you do, you’re a lousy networker.
If you're a good networker, you start a conversation.
If you're a great networker, you take that conversation to the next level by adjusting the conversation based on their body language. If they lean in when you talk about search engine optimization but check their watch when you talk about paid search, well ... then you talk more about SEO.
So the question is this: why aren’t more companies doing this with their website visitors?
https://www.cmswire.com/customer-experience/using-behavioral-intelligence-to-improve-your-sites-user-experience/
The big Google updates of recent times have led to a rethink by many SEOs: It's no no longer just about individual and clearly identifiable factors. Increasingly its the user behaviour in response to the user experience that determines the success of Google. What it is, whether it's a ranking factor and, importantly, what Google says, is covered in this blog post.
https://www.sistrix.com/blog/is-user-experience-a-ranking-factor/