An effective e-commerce product page captures the audience’s attention and compels them to convert to paying customers.
Many e-commerce businesses believe a product page is all about high-resolution images with detailed descriptions for each product.
Although these are important areas that need to be considered, thinking that they are the only elements needed to win the game for you is overly simplistic.
In this post, I'll discuss the elements that make a product page captivating for visitors. I'll discuss in detail the things you should consider doing on your product pages so that they stand out from the competition.
https://moz.com/blog/heres-how-to-create-a-product-page-that-converts/
Allow me to start with a quick summary of this article:
There's a 270% gap in conversions between desktop and mobile, because mobile websites suck and we’re all doing it wrong. (Now that I’ve gotten that out of the way, I’ll explain why and what needs to be done to fix this.)
At its essence, responsive design is supposed to make a cross-device world a more seamless experience by adapting your desktop design to a smaller mobile screen. Unfortunately, condensing all that desktop content into such a small screen has the exact opposite effect — it's actually causing huge loss in conversion rates. But how?
https://moz.com/blog/responsive-design-fix-conversions/
I’ve worked with a lot of travel brands over the years, ranging from household names to niche tour operators, and while a lot of SEO best practice can be standardized across the board – the travel vertical has its own nuances and challenges that throw some elements of best practice into question.
I’m an advocate of approaching each website and project with an open mind, and ready to accept that not all playing fields are level, or the same, and not taking the immediate blanket approach that a website needs more links and linkable content (an approach which unfortunately still exists today).
https://www.searchenginejournal.com/micro-moments-travel-content-marketing/231807/
International search engine optimization (SEO) remains one of the foremost ways for a brand to establish their global digital footprint.
It is a hugely challenging endeavor that rewards those who find the right blend of global best practices and local-level insights.
Global trends like the adoption of a mobile-first approach should shape international SEO strategy, but this must be imbued with the usage trends that make each territory distinct.
https://searchengineland.com/international-seo-build-global-footprint-294401/
SEO is a dynamic, ever-changing field. As search algorithms evolve and the way we use technology in our day-to-day lives changes, the best SEO strategy will always be a moving target. That’s why it’s so important—and sometimes, a little exhausting—to pay attention to shifting SEO trends. What’s hype and what’s real? Here are a few SEO trends for 2018 that we don’t see going away anytime soon:
https://www.influencive.com/seo-trends-pay-attention/
Providing a superior user experience is not only important to customer satisfaction, it’s also a component in Google’s rankings. Ecommerce sites present unique challenges for SEO – they have a lot of moving parts, with often hundreds if not thousands of pages and dynamic components.
In the fast-paced world of online retail, the role SEO plays in user experience can sometimes get lost in the shuffle. However, ignorance or disregard of SEO best practices can impact a website’s visibility in search engines, organic traffic, and ultimately conversions.
Here are four SEO strategies to keep top of mind to improve UX in the dynamic world of ecommerce:
http://multichannelmerchant.com/blog/4-seo-strategies-to-improve-ux-on-an-ecommerce-site/
Oh, how things change!
There was a time when you just had to optimize your website’s pages for a group of different keywords and then when someone typed those words into a search engine, you’d show up! Not anymore.
Today, the search engines are way more advanced with their algorithms and their focus on trying to make sure that the user experience is the best it can be. Especially with Google.
https://www.business2community.com/seo/user-intent-seo-success-online-01997451/
For more than a decade I’ve optimized organic search performance for big and small companies. They often come to my team with greatly diminished search performance stemming from decisions based solely on user experience and design. The decisions resulted in changes to internal linking structures and reduced textual content, which affected the authority and relevance signals that search engines rely on to rank pages.
https://www.practicalecommerce.com/seo-8-ways-ux-design-reduce-traffic/
When Google launched the “Pixel” phones in October 2016, it marked a change of direction in its own narrative in a business it has been struggling to identify itself – smartphones. Despite being the company which owns the source code of the most widely used mobile operating system (Android) in the world, Alphabet’s share of the margin is incomparable to iOS for Apple. A major service provider whose revenues are driven by advertising, Alphabet’s venture into the product space has seen many misses than hits! In the last decade, Alphabet has systematically attempted to put its foot in the smartphone ecosystem, albeit with a lot of struggle.
https://tech.economictimes.indiatimes.com/news/corporate/search-engine-to-consumer-electronics-what-next-for-alphabet/62280132/
When you and your competitors are all adhering to local SEO best practices, how can you differentiate your business from the rest? Columnist Sherry Bonelli has some ideas.
https://searchengineland.com/5-local-search-tactics-your-competitors-probably-arent-using-288028/
